Your Guide to Improve eCommerce Conversion Rate

In an increasingly competitive digital market, encouraging customers to buy from your store involves a lot of work. However, conversions don’t happen magically - businesses need to optimize their store for them. This is equally true for small businesses and enterprises with big marketing teams chasing their KPIs. Optimizing the conversion rate involves improving the store's shopping experience and providing customers with an unparalleled personalization option.

Conversion rates don’t improve overnight and involve sustained efforts to see significant results. Applying the following techniques can help optimize the conversion rate of your store:

• Make the navigation simple

If your visitors are having difficulty finding your products or adding products to the cart, they are bound to shift to a competitor website offering easy and simple navigation. With the navigation bar, users must be guided to their chosen category page and subsequently to the products. While optimizing the site’s search functionality, ensure that the visitors are guided to the most relevant products of their search term.

• Use high-quality images and videos

Online shopping is a visual experience. If the product images or videos are of low quality, the experience is ruined and people are less likely to make a purchase. Using good-quality images elucidates trust and the customer knows exactly what they are getting. On product pages, it provides a good shopping experience and customers are more likely to convert.

• Keep products competitively-priced

Every online store has its USP. However, in today’s competitive world, having products priced significantly more than your competitors will reduce the conversion rate. Customers while looking for good-quality products also value the pocket pinch. Conduct market research and keep your products priced at a level that is right for your audience and brand image.

• Personalize the shopping experience

Online stores along with their brick-and-mortar counterparts can personalize the experience a user has at their store. An eCommerce store can provide dynamic content utilizing demographic and geographic data, on-site behaviour, or customer history with the brand. This significantly improves the rate of conversion as users get product recommendations for only their desired products.?

• Test your checkout process

More often than not, a higher cart abandonment rate is due to a sloppy and tediously long checkout process. In a world of 10-minute grocery delivery, customers seldom have time to waste on a complicated checkout process. While there are industry standards for eCommerce sites, it is important to conduct A/B tests and design a more beneficial checkout process for your customers.?

• Provide relevant discount options

Nothing is more frustrating for a customer than to receive a discount code in their mail only to realize during checkout that it doesn’t apply to their purchases. Have multiple discount codes available that incentivize customers to purchase products from your store. Additionally, have limited-time discount codes that drive “urgency” and are a lucrative option to purchase.

• Allow guest checkout

Noticed how off-putting it is to purchase products quickly when you have to go through a tedious registration process? To aid serious buyers, eCommerce stores must provide a “guest checkout” option that allows them to purchase products without going through the member registration process. However, you can allow them to register themselves once they have made the purchase.

Despite all this, it never gets easy to increase the conversion rate and is a continuous process that requires significant effort. At Citytech Software, we understand the pain it is for customers to optimize their conversion rate and have many tricks up our sleeves that can improve your conversion metrics. If you’re getting started or are an established name in the business, we can help you anyway! Check us out at www.citytechcorp.com