Your guide to great recruitment and retention in 2024

For this edition of Fundamentals, we’ve pulled together top advice from experts in further education to support colleges attract the right candidates, streamline their hiring processes, and create contingency plans for staff retention.

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Expert advice

Optimising your college’s Google Business Profile

Just having a Google Business Profile isn’t enough to get the best results for your college. Our guide explains how your college could see maximum benefit by optimising this free marketing tool, including:

• Keeping your profile up to date to improve job advert SEO
• Using the right keywords to increase your search visibility
• Showcasing a consistent online brand with an active presence
• Posting regular updates for potential candidates to see

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Special guest

6 benefits of outsourcing your college’s marketing

A tricky decision to make with tight budgets in a candidate-led market. Digital marketer Katie Paterson shares 6 reasons why outsourcing your marketing to specialists could be the best decision you make for 2024 and beyond.?

1. Save time, money and resources
2. Stay ahead of the curve
3. Get access to marketing experts
4. Reduce time-to-hire
5. Improve your marketing ROI
6. Get access to the best tools and technology

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Leadership

6 strategies to improve staff retention rates

Our partners at Personology share what every employer should know about improving staff retention.

1. Increase in flexibility
2. Focus on career development
3. Implementation of wellbeing strategies
4. Assess workloads
5. Absence management
6. Inclusivity

Dive into the details

Last but not least

Online application forms: the pathway to efficient recruitment

Not using an online application form yet? Grab a coffee and discover how to double your applications and improve your candidate experience in 20 minutes.

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