Your Guide To Getting Started With Google Analytics

There is a wealth of information available from Google Analytics. A a lot of businesses use it to track data, and then don’t do much of anything with that data. If you aren’t analyzing your data, then you are missing out on important opportunities to grow your business. This is your step by step guide to getting started with Google Analytics.

How Google Analytics can help your blog?

It’s very hard to improve your blog when you don’t even know what is getting viewed and what isn’t. In order to grow your traffic, you need to understand your audience and their online behavior. Analytics gives you an opportunity to gather than information. Starting out from scratch and learning Google Analytics can seem a bit overwhelming, but there’s no reason to feel this way.

“Every business can use Google Analytics to make smart changes to website content, navigation, layout, and approach to promotions. First focus on content people care about!” advises Andy Wolber, writer at TechRepublic.

What exactly is Google Analytics and why is it mission-critical?

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge.

This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

That’s why over 50 million websites around the world uses Google Analytics. If you are not using it, you should set it up right now.

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