Your Golden Thread
Jerry Fletcher
Messaging Master and International Professional Speaker, I find the words and graphics Coaches, Consultants and Entrepreneurs use to become more memorable and more profitable even when they are not sure they are unique.
A singular idea
It is the message you want to get across:
It resonates
It echoes down the paths you travel ringing clear for some and around a corner for others. It is what makes a Ted Talk remarkable. It is that “One idea worth sharing.”
It can come to you in a flash or cause midnight pacing.
“The one thing you want to take home with you…”
That is how I learned to identify it in a speech. I realized that the statement that followed those words was the idea I had come to share. Repeating it throughout a presentation gives it greater power. An example from The WHY of Personal Brand:
“Brand You in the real world only occurs when you Let them see the real you.
Let me tell you the story of Margie…(story). Margie was successful beyond greatest expectations. That is what happens when you Let them see the real you.
Why is it that one team performs better than another given the same task? What gives one team an advantage? That happens after a WHYos training because members of the team learn to Let them see the real you.”
What do you do?
Because people in North America brand people with their trade, business or career this is the starting point for most self-introductions. I was attending a workshop in Miami and one of our tasks was to introduce ourselves to another attendee and give them another way of answering that question.
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My partner listened carefully when I described my consulting practice ?and wrote these words on a torn-out piece in notebook paper:
??????????? “Credibility to Cash”
That became the title of my Newslog issued ever Saturday. It is the sign-off of the article, the video and the audio each time. It is the golden thread of the advice I provide both in the Newslog and the service I provide. ?
What is your Purpose?
That is one tough question. Especially if you are not good at navel gazing like me. I was lucky. I found the WHYos Discovery. Based on that 8 to 10 minute on-line evaluation, my WHY is Better Way which is explained as someone who is always trying to find a better way to do things and share that knowledge with the world. It fits me like a glove. As a friend said, “It is part of your DNA.” Learn more about the WHYos at my Consulting Website.
The Takeaways:
1.??? There is a golden thread to your life, your trade and your speeches.
2.??? The golden thread of your career is your Brand You, your Personal Brand.
3.??? The golden thread of your speeches needs to appeal to your audience.
I’m Jerry Fletcher a strategic marketing consultant and professional international keynote speaker. I guide individuals and organizations to become more memorable and more profitable. Learn more at my web sites:
HR Consultant | Purpose & Mindset Coach | Speaker | Helping businesses simplify HR with clear systems, handbook, + HR hotline | Helping woman get CLEAR on their worth and purpose to design a life they genuinely love ?
1 年Love the "golden thread" Jerry Fletcher, we want to make our idea memorable!!
#RockYourVideos??RING??#1 International Best-Selling Author ? Producer ? Visionary ? Captivate, Connect & Convert Your Audience ? Video Camera Confidence Mentorship Programs
1 年Great read for messaging spot on Jerry Fletcher ??
CEO, Executive Leadership Consulting | #1 Amazon Bestselling Author | Creator of Red Thread Leadership?
1 年Great examples for how to use the WHY.os as your Golden Thread, Jerry Fletcher!
Guiding professionals and executives to discover and live their unique legacy NOW, transforming emptiness & longing into meaningful impact beyond their career and charitable efforts.
1 年This lesson of keeping you genuine Golden Thread front and center in what you communicate to others about who you are and what you do is priceless Jerry Fletcher