Your Go-to Guide to Live Streaming Shopping App Development in 2022
Social commerce is reshaping how buyers shop online by blending points of inspiration with points of purchase. Live streaming is utilized for many purposes in diverse industries. At heart, streaming content helps people attend events, expos, and experiences that they cannot attend in person. The experience also allows brands to exhibit their products in unique ways – like a fashion show, as a sales pitch similar to QVC, or as a personal fitting experience at the mall.
That said, it is anyone’s guess as to how successful this new channel will be in the years ahead. The potential benefits over the long term are clear for both individual businesses and e-commerce platforms. According to our best estimates, livestream e-commerce online sales in the?United States will hit an astounding $11 billion in 2021. By 2024, live online purchasing through e-commerce will have tripled in revenue.
How to develop a winning live streaming shopping app effectively and easily
Below is a list of actions you should take to develop a comprehensive live stream shopping solution.
Step#1: Select a dependable contractor
The success of your product’s idea greatly relies on the quality of the software development company you choose to work with. So you can afford to be picky about who you decide to bring on board to help you develop your school management system software. Your partner should be able to form and scale your team quickly.
Researching the company’s portfolio as well as reviews from its previous customers is an absolute must. Make sure they have practical experience.
You have a live shopping project and you need to hire a dedicated team of developers, right? To get you off to a good start, take a look at our?how-to guide covering how to hire dedicated software developers.
Step#2: Share the blueprint of your product with your preferred vendor
You can’t afford to hold back on key details about your product ideas from the vendor you choose to work with. Share all the essential details, features, and components you want to see in your product. Also, specify the dos and don’ts that must be adhered to in the development process.
Step#3: Product discovery
Ensure you meticulously analyze the market. Perform competitive analysis, and analyze your potential users. Identify what they would love to see in your products. These will form the basis of your business analysis.
It is also crucial at this stage to determine your business, user, and research goals and develop user stories and customer journey maps. All of these actions aid in gathering data about your would-be software, the market in which it will operate, and the user base.
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Step#4: Choose the right technology
Multiple technology stacks are available for use, and different companies have their own preferences. But do your homework on?how to choose a preferred tech stack for a web-based school management software?and ensure the company you choose is working with your choice of the technology stack. At Code&Care, we adopt the following tech stack below:
Step#5: UI/UX Design
In this stage, the focus is on designing and developing the appearance and experience of the software. This will entail methodically creating every interface available on the platform, including every clickable menu and option. After ensuring the design is of good standards and capable of satisfying end users’ needs, you can proceed to the next stage.
Step#6: Development and testing
After determining your UI/UX design, the next step is to?build your MVP?or Minimum Viable Product. Developing the MVP is to have a prototype with the most needed feature. Then use this prototype to gather feedback. Once the MVP is functionally sound, additional features can be added to improve usability. Utilize your MVP to gather real-time feedback on the workings of the platform and then use the information to improve the platform.
During development, It is critical to extensively test the software at every stage across all key devices. If a bug occurs at any stage, it may be identified and resolved quickly rather than producing problems later on and forcing the team to rewrite many phases. Ensure the development company you are working with has an in-house QA team to conduct testing as development is ongoing. This will save you from wasting money and time getting independent QA engineers.
Step#7: Deployment
This stage finalizes the development process as it defines the launching of the app into the market. After deployment, do not relegate maintenance and updates to the background. They go a long way in ensuring the smooth operation of the software.
Is there a place for live shopping in internet retailing?
Live stream shopping will continue to shape the future of e-commerce in fundamental ways. Industry sectors like healthcare, engineering, finance, and B2B are likely to follow as live commerce expands.
Influencer marketing will also remain a key contributor in the market’s development. But micro-influencers will be more effective in this regard. According to a study, nano-influencers on Instagram have engagement rates ten times higher than mega- and macro-influencers.
To top it all off, new formats like augmented reality (AR) and virtual reality (VR) will be adopted to give customers a more immersive shopping experience and allow them to see a product from all sides.