Your Gateway to the Middle East: A Comprehensive Service for SMEs
Shivaun Gyan
Managing Director at Connor Consulting | Helping Software Publishers and Corporate IT leaders drive revenue growth via digital transformation, cost optimization, and compliance excellence
Introduction
As global markets evolve and competition intensifies, it's crucial for businesses to explore new opportunities and expand their reach. The Middle East, with its robust economy and rapid growth, presents an ideal destination for companies to broaden their horizons. However, understanding the nuances of doing business in this diverse region can be a challenge for those unfamiliar with the market. That's where we come in. With 12 years of experience helping US and UK companies thrive in the Middle East, our comprehensive 6-month program will guide you every step of the way, from lead generation to closing deals.
Why the Middle East?
In recent years, the Middle East has emerged as an economic powerhouse, offering a wealth of opportunities for solution-led companies in sectors such as consulting, marketing, IT, and more. With declining markets in Europe and the United States, now is the perfect time to launch your business in the Middle East, where the demand for high-quality products & services continues to grow.
Our Approach
Our unique approach combines on-the-ground presence with digital strategies to maximize your chances of success in the Middle East. Our 6-month program is designed to provide the necessary tools and insights to help you navigate the regional business landscape and build lasting relationships with decision-makers.
Market Assessment
The first step is to build our joint strategy. We work with you, analyse and define your market size, target market, competition, direct and indirect channels. Before we embark we want to ensure you have success, and only after sign off of the strategy will we begin.
Month 1-2: Kick Off, Lead Generation and Webinar Preparation
The first delivery stage of our program focuses on lead generation through email and LinkedIn, targeting potential clients within your chosen industry. Concurrently, we will work with you to develop and host one or two webinars. These practice events serve a dual purpose: they help you refine your presentation skills for a Middle East audience and generate additional leads in the region.
Month 3: Cultural Awareness and Market Analysis
A critical aspect of doing business in the Middle East is understanding the region's diverse cultures and customs. In the third month, we will provide in-depth training on cultural awareness and share insights into the market possibilities and targeting strategies. This knowledge will enable you to communicate effectively with your potential clients and foster strong business relationships.
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Month 4: The Middle East Tour
The centerpiece of our program is a week-long tour of the Middle East, where you will present your services to decision-makers in five countries of your choice. We will handle all the logistics, including travel arrangements and venue bookings, ensuring you can focus on delivering a compelling presentation.
Each presentation will be attended by 20 or more decision-makers from relevant companies, providing you with an unparalleled opportunity to showcase your expertise and demonstrate the value of your services. The primary objective of this tour is to secure around 40 sales meetings, which can be conducted via Zoom once you return to your home country.
Month 5-6: Closing Deals and Building Relationships
Following your Middle East tour, our program shifts its focus to closing deals and fostering long-term business relationships. With a high close rate anticipated due to the personal connections established during your presentations, these sales meetings will help solidify your presence in the region.
Throughout the entire program, we will share our extensive knowledge of the Middle East market, leveraging our 12 years of experience to help you succeed in this promising region.
Conclusion
Breaking into the Middle East market can be a game-changer for companies seeking to expand their global footprint. Our comprehensive 6-month program provides a roadmap for success, combining digital lead generation, cultural training, and in-person presentations to help you build a strong presence in the region.
Don't miss out on the vast opportunities the Middle East has to offer. With our guidance, you can capitalize on the region's growth and become a leading provider to this thriving market. Contact us today to learn more about how our program can help you take your business to new heights in the Middle East.
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