Is your fundraising permission based?

This Job Listing Reveals What Fundraising Is Missing

Are you in the behavior business? Your fundraising team probably says they are while your program staff is more likely…

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Chasing High Returns Is Killing Your Growth

Who doesn't want to show off a shiny 4:1 Return on Ad Spend (ROAS) from your latest campaign? Your CFO is probably…

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How Bad Design Hides Good Data

Most surveys are garbage. Not because people don’t care about the results but because the design is garbage.

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Strategic Segmentation Starts with Donors, Not Your CRM

For the sake of this article, "segmentation" in air quotes or lowercase 's' isn't segmentation at all. Most…

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The Frequency Machine: More Asking, Less Giving?

It took 15 days to break my resolution to not write about frequency anymore..

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'She Was Sad' is the Most Boring Sentence Ever.

It should be in the dictionary under "tell, don't show". Emotion gets watered down into the simplest, most literal…

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Bookend Fundraising - Where are the Books?

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Do Your Donors Want To or Have To?

How many New Year’s resolutions start with, "This year, I’m going to exercise more regularly"? And of those, how many…

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“Nonprofitness” Is a Verb—And You’re Not the Only One Doing It

Ask any donor: What makes a nonprofit, well, nonprofit? Is it the tax status? The actors involved? The actions they…

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Attribution Gone Wild: How $100 Becomes $400

Picture this: A mid-size nonprofit spends $783K across channels and raises $3.1M.

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