Your Free Guide To Smart, Effective Sustainability Communications

In this newsletter, you’ll find the details of our recent working group on effective sustainability communications and a link to download a free PDF resource on how to share your sustainability work in meaningful ways.

GET YOUR FREE GUIDE TO SUSTAINABILITY COMMUNICATIONS?

At The Sustainable Restaurant Association, we have a strong belief in the power of collaboration. When individual F&B businesses work together to share knowledge and resources, the industry as a whole moves faster towards the progressive and environmentally restorative future we need. With this in mind, we hold quarterly Working Groups to encourage businesses to share and discuss their sustainability challenges, creative solutions and inspiring ideas.

These Working Groups are suitable for larger businesses in our network (those with 10+ sites) and usually held in London. Through a combination of expert presentations and guided group discussions on a selected theme, we create an effective and supportive learning environment in which businesses can share ideas and challenges with one another, finding answers and taking inspiration from others in their field.?

The theme for this year’s final Working Group was ‘Effective Sustainability Communications’. This was designed especially for professionals in communications, marketing or any role involved in shaping and sharing their brand’s sustainability messaging. The session covered key areas including:?

• how to communicate sustainability initiatives through online and physical channels;?

• how our own Marketing & Comms team at The SRA supports businesses in developing their strategy and messaging; and?

• valuable advice for avoiding greenwashing and staying compliant with the Green Claims Code.?

On the day, we had some fantastic and insightful input from:?

• the brilliant?Young's?marketing team, who shared a case study on how they integrated their sustainability strategy into their marketing approach;?

• renowned journalist, consultant and sustainability editor?Juliet Kinsman, who spoke about the importance of communicating authentically and honestly throughout the sustainability journey; and?

• Rob Dun, Assistant Director at the?CMA’s Consumer Directorate, who explained the Green Claims Code, the relevant regulations and the repercussions of making false claims.?

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Following this session, we’ve pulled together a PDF resource on effective sustainability communications, combining the expert advice from the Working Group presentations with outcomes from the group discussions, as well as some insights from our own team. This resource includes:?

• why it’s important to talk about your sustainability work with customers, staff and stakeholders, and how it can benefit your business as well as the wider industry;?

• the practical actions you can take to build an effective and meaningful communications strategy around your sustainability work;?

• a best practice guide to terminology and which channels work best for which types of communication;?

• the questions you need to ask to ensure that your communications comply with the Green Claims Code; and?

• how our own Marketing & Communications team at The SRA supports the businesses in our network in sharing their progress.?

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This resource is free to download as a PDF – get your copy here!?

DOWNLOAD NOW?

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For more advice, insights and stories from our team at The SRA and the businesses across our global network, follow us on?Instagram?and?LinkedIn?and sign up to our?newsletter!??