Your free eBook is here!

Your free eBook is here!

We’re halfway there… a sentence that will either have you wondering about the flight of time or wishing it away so you can start the Christmas countdown.

For us it means it’s time to share our new eBook?

The complete guide to conversion rate optimisation(CRO)?which we hope will help you to understand why we believe CRO is the MVP of your growth strategy

In this edition:

  • Level up your conversion game???
  • Ah news ??
  • Life is challenging, the customer experience doesn’t have to be???


Level up your conversion game???

In this short clip, Zonja St.Clair , Senior CRO Specialist at All human , explains why we created this eBook:


Here’s what’s in it for you:

? A very comprehensive examination of what CRO is

? An explanation of how it works to increase conversions and identify new opportunities

? An introduction to the All human CRO process

? The reasons why brands should outsource their CRO

? Some predictions for the many ways CRO continues to evolve, and in particular, how AI is changing CRO.

?? Read our eBook here



Ah news ??

Somewhat fortuitously, given the timing of our CRO book launch, we just won UK Digital Growth Award for Best Use of Research.

This was for work our CRO team did for Fáilte Ireland and as the judges said:

"All human impressed us with their unwavering focus on research throughout their campaign. They skillfully told a story focusing on creativity and strategy, effectively targeting their specific audience. The use of an API to quickly add value was particularly noteworthy. It's always gratifying to see how relatively simple changes can make such a significant impact, and their thorough testing prior to implementation was commendable. The results were strong and aligned perfectly with the overall clients KPIs."



Life is challenging, the customer experience doesn’t have to be???

Buying something online- whether it’s shoes, food or insurance- should be easy. However, that’s always the case. From slow page loading times to concerns about how secure the site is, it can be quite the minefield.

What can you do to clear any obstacles?

Fergal Lawler , our Design Director, has some suggestions.

?? Read Fergals blog here



We drive growth by creating experiences that people love.?

Our focus is always on the person using your digital product. Whether creating new designs, innovating, optimising, or building new sites, All human will always put your customer first.

?? Let's chat


Customer Experience Management (CX) has become crucial for businesses aiming to attract and retain customers. In 2024, customers seek not just a product or service but the overall brand experience that accompanies it. Effective CX fosters customer loyalty, enhances brand reputation, and ultimately drives business growth.

Cian Michael Martin ??

MarTech Automation | Data-Driven Marketing | Email Marketing | Google Tag Manager (GTM) | Engagement Metrics | Cross-Platform Integration | CJO | Targeting & Segmentation | Clean Data Insights | Conversion Tracking

9 个月

100% agree regarding the significance of CX.

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