No, Your Food Business Doesn’t Need an App

Hi there,

It’s understandable that some food business owners might feel that they’re missing out without a dedicated app. After all, we live in a world of apps. The most popular food ordering platforms, like Chowdeck and Glovo, are apps.?

Just because someone else is making use of apps doesn’t mean it’s right for every restaurant.

Building a custom app can be a huge investment, not just financially but in terms of time and resources. And the truth is, your customers probably don’t want to download yet another app. Most of them are already using the major food delivery platforms, and adding another app to their phones might not feel worth it.

Instead of focusing on an app, think about what matters to your customers: convenience and ease of access. By optimising your website for mobile or working with popular food delivery services, you can ensure that your customers can easily find you and place orders without needing to install something new.

Hi Koko,

I’ve just been granted monetisation for in-stream ads on Facebook, and I want to set it up properly. I’ve heard that many people make mistakes during the setup process. Could you guide me on what I need to get started?

Hi Cynthia,

To begin setting up the ads, ensure you have an account capable of receiving payments. A crucial requirement is obtaining a Tax Identification Number (TIN); if you don’t have one, you can register on the JTB website, and you should receive it within 24 hours. Once you have your TIN, you can proceed with the monetisation process on Facebook. Be sure to review any additional requirements.

Our CEO, Tunde Kara, received the Outstanding Innovation in Food Supply Chain Management award from Young Innovators Nigeria (YIN) at their 10th anniversary event!

This week we celebrated International Chefs Day by featuring some chefs revealing fun facts about themselves. Check it out

Check out some tips we shared to help you identify fraud early in your restaurant