Your Feb sales playbook is here

Hello, here's what to expect this month in The Mixer...

• Cold email transformation ??
• Mental health awareness with Lindsay Rios (Podcast) ???
• 2025 sales trends ??
• Sales tip of the month ??
• How to use storytelling in sales ???
• Mixmax's AI Meeting Assistant (coming soon in theatres near you) ??

??? Cold email before/after

TL;DR:

? Good pain point callout

? Good value prop

? CTA is simple + easy to answer

? Subject line too broad

? Opening line too broad

? Email too long (104 words)

Check out how we improved it ??

??? Prioritizing mental health in sales with Lindsay Rios

Key takeaways from Lindsay and Heath's chat:

• Happy reps sell more. Hustle culture is outdated.
• Leaders set the tone. Talk about mental health openly.
• Real PTO matters. Take it. Track it. Protect it.
• "Me Days" work. A dedicated self-care day sets the example.
• Plan for time off. Simple prep (like a Notion doc) prevents stress.
• Watch for burnout. Missed tasks, disengagement, and frustration are red flags.

Want the full convo? Check it out here.

?? Key sales trends in 2025

?? Sales automation expands—but only to free up time for real conversations.

?? Social selling gets personal—sellers are posting from their own LinkedIn, growing their personal brands.

?? Multi-channel is a must—email alone won’t cut it; expect more calls, LinkedIn DMs, and video.

?? Cold calls evolve—fewer dials, more research, hyper-targeted outreach.

?? Gen AI isn’t a magic bullet—bad AI emails get ignored; personalization still wins.

See all 2025 trends here

??? How to use storytelling in sales

Most sales pitches fall flat because they’re just…boring. Facts and figures only don’t stick—stories do.

A great customer story makes your prospect see themselves winning with your solution.

Here's an example of storytelling in cold outreach ??

More storytelling examples here

?? Mixmax AI Meeting Assistant

Taking notes during sales calls? That’s so 2024.

Our AI Meeting Assistant is on the way, and it’s about to do the heavy lifting for you—recording, transcribing, summarizing key points, follow-ups—so you can easily pay attention during the call.

?? Automatic meeting notes (because no one likes typing mid-call)

?? Key takeaways & action items (no more “Wait, what did they say?”)

?? Instant email follow-ups (so you don’t drop the ball)

You can sign up for the beta version here.

See you next month ??