Your Facebook Marketing Checkup

We often hear comments from advisors saying, “My clients aren’t on (insert social network).” Sometimes it’s LinkedIn, sometimes it’s Facebook, sometimes it’s Instagram. Sometimes they’re right, but oftentimes these advisors aren’t on the networks themselves, thus having limited information about who uses them and who doesn’t. 

We thought it might be helpful, as part of our 2019 research on investors with $500,000 or more investable, to determine the sites most frequented by the affluent. For us, it doesn’t matter the network as preferences shift over time. We just know that if your ideal client is there, you want to be too. Here’s some of the data we uncovered: 

Read the rest of this article by Stephen Boswell and Kevin Nichols