Your Essential Marketing Blueprint for 2025!

SMARTIES 2024 Highlights

An exceptional year for SMARTIES Awards across the globe! This year’s winners redefined creativity, innovation, and impact, setting new benchmarks for marketing excellence.

Winners gain unparalleled recognition, showcasing their expertise and fostering valuable industry connections. These awardees serve as industry inspirations, demonstrating the transformative power of strategic creativity. Additionally, SMARTIES? 2024 winners will be featured in the prestigious MMA Business Impact Index (BII), further solidifying their status as leaders in the field. The BII utilizes a proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiling rankings using finalist and winner data from awards programs worldwide.

?? Why explore the winning campaigns?

• Discover cutting-edge strategies and innovative ideas that drive real results.
• Gain insights and inspiration to elevate your own campaigns.
• Understand what it takes to win a SMARTIES award and gain global recognition for your work.

?? Check out the full list here!

Introducing the SMARTIES Sonic Logo: A Sound That Resonates Beyond Words!

AI at the Forefront

2024 marked a monumental year for AI adoption in marketing. Dive into our top insights over the last month!

• 2024 Highlights: Best AI marketing campaigns in APAC
• 2024 Highlights: Most innovative AI applications in retail media
• 2024 Highlights: How AI-Powered Marketing Strategies Drove Business Growth
• Charting the Future: Jobs Most Impacted by AI
• When AI Comes to Life: From Sci-Fi Screens to Real-World Scenes
• The AI-mazing Patent Race

Retail Media Revolution

Retail Media Networks have been reshaping brand strategies and driving measurable ROI across APAC. This year, we marked a significant milestone with the launch of the Retail Media Lab by MMA Global APAC and FairPrice Group —an innovative testing ground enabling brands to measure and optimize omnichannel strategies using real-time data and actionable insights.

?? What’s in it for marketers? This innovative program serves as a live testing ground for brands to explore hypotheses around customer engagement, full-funnel marketing, and the use of first-party data.

Key Features Include:

? Full Funnel Measurement: Evaluate marketing effectiveness from awareness to conversion and beyond, with a focus on deeper engagement and brand impact.

??Data-Driven Insights: Gather actionable insights on customer behavior, segmentation, and targeting to deliver highly relevant and personalized experiences at scale.

??Cross-Device & Omnichannel Measurement: Track customer interactions across various devices, optimizing campaigns for maximum reach and engagement across online and offline channels.

??Real-Time Performance Tracking: Access real-time data to make quick adjustments and boost campaign performance and efficiency.

?? Contact Anand Tilak at [email protected] to explore opportunities and take your brand to the next level.

Read the full press release: https://www.marketingtnt.org/mma-global-apac-and-fairprice-group-fpg-unveiled-the-retail-media-lab/