Are your essential emails getting through?

What’s it costing to deal with the ones that don’t. In dollars and in CX?

If you were sending out 100,000 essential emails (let’s call it your monthly billing process) and only 95% get through - that’s 5,000 emails than need to be remediated.

Did you know that the average deliverability rate for the big international senders is just 90%!

There are lots of estimates around the back-office costs to manage non-delivered emails. But a conservative number is somewhere between $10 and $20 and many of them end up being sent out via postal mail which is both expensive and slow.

So that monthly billing process involving 100,000 invoices, just cost another $50,000 to reprocess (5,000 x $10/ item) if you take the conservative estimate of $10 / an item as the rolled-up remediation cost.

Here’s the typical scenario.

The business has just spent the last year rolling out a global CRM solution along with an integrated campaign email system. Key stakeholders are desperate to get payback on the sunk investment, so there is a mandate to use the email capability for all business emails, including your bills and other important notices. That’s the typical scenario, and given the integration and automation benefits, it sort of makes sense…

That is until you unpeel the deliverability issue and ...

-????????? Who do you talk to when a critical email bounces for no good reason, or if there is a customer complaint relating to the non-receipt of a particular email?

-????????? Where did your data go to when you loaded it for sending and how many countries / servers did it pass through before the email with attached bill reached the recipients inbox?

-????????? How do you convey to the customer that the process is robust and under control every step of the way?

Marketing automation platforms (e.g. Salesforce Marketing Cloud) are great for campaigns, but they are not designed for those important “essential” communications that must get through.

This is the very reason why Cumulo9 developed C9 Transact fifteen years ago, and the reason why some of the largest essential email senders in New Zealand use the service. Like banks, financial service organisations, utilities and Government Agencies.

Why C9 Transact?

With an unheard-of 99% deliverability guarantee, and a support team based in New Zealand operating in NZ time, C9 Transact ticks all of the boxes.

• We have our own MTA (mail transfer agent) which means no one else is getting between us and the email being passed to the recipients ESP (email service provider). We can also produce SMTP logs for each message (provided these are requested in a timely fashion) - an aspect that is starting to become critical when managing non-delivery escalations.
• Our service is hosted locally.
• We have developed some clever IP over the years to maximise deliverability, like how we manage re-tries, and our throttling (sending) processes which are heavily tailored.
• We have a commitment to stay abreast of all the trends and requirements, especially when it comes to email security. We provide advice to our users and even publish an annual Email Insights Report, packed with relevant trends and email analysis data.

In summary I’d suggest you kick-back when the mandate to use your campaign email solution comes down.? Whether its Salesforce Marketing Cloud, Adobe/Marketo, Braze, Constant Contact, MailChimp or Vision6 - they all have the same focus on everything, other than deliverability.

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To find out more about C9 Transact simply visit us at Cumulo9.com / C9 Transact.?Or contact me at [email protected] / 021 484167