Is your end-of-year campaign moving slower than a sloth?

If your fundraising campaigns are moving at the speed of a sloth, it's time to take action!?

Here are three things you can do NOW to pick up the pace toward meeting those EOY goals.?

1. Bring in the board
2. Revert to what works
3. Retarget leads with ads

We know your plate is full, so these three action items go for the low-hanging fruit and should minimize the impact on you and your team.?

Need more support? Book a power session with us.

Bring in the board

Hopefully, your board is already involved. If not, here are a few things to consider. One, make sure every board member fulfills their annual pledge ASAP. Two, ask them to create a board-matching challenge. Three, ensure they get employers to match their gifts. Finally, ask each member to reach out to two people to invite them to give.

Revert to what works

Trying new strategies for each campaign is fun, but sometimes those ideas fail to deliver. Compare this year's plan with past campaigns and examine the performance metrics. If specific tactics are not fruitful, shift your efforts to what moved the needle in past giving campaigns. Don't throw out your entire plan. Just focus some energy on the tried and true tactics.

Retarget with ads

Spend money to raise money by using digital ads. Specifically, target ads to "warm" leads - people who engaged with you. Don't reinvent the wheel in creating these ads. Look at your top-performing content, like a viral social post or a dynamite email subject. Repurpose that for ad copy, and you'll be well on your way to inspiring more people to give.

Need more support? Book a power session with us.