Are your email marketing campaigns being delivered? How to improve email marketing delivery rates.
Jessica Shailes
Helping businesses attract their ideal customers. If you’re not sure where to start with your marketing get in touch to claim a free marketing review.
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There is no point in writing a superb subject line and email content if the email doesn’t get past email security software! Here are some tips to boost your email deliverability:?
Authenticate Your Emails: Email authentication protocols like SPF, DKIM, and DMARC are crucial for verifying your identity with email service providers and minimising the risk of your emails being marked as spam.?
Maintain a Clean Email List: Regularly clean your email list by removing inactive and invalid email addresses. This helps reduce bounce rates and improves your sender's reputation.?
Use A 2-Step Unsubscribe Option: Although you must provide your readers with the option to unsubscribe from your list, be cautious with a one-click unsubscribe feature. Security software used by your audience might inadvertently trigger it while scanning for malicious links in the email.?
Following these best practices can enhance your email deliverability and strengthen relationships with subscribers, leading to better engagement and conversion rates.?
Next week is a new month and we’re moving onto customer targeting.
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SEO Copywriter for Accountants & SMEs | Content with the human touch | Getting you the BEST clients by writing web copy (and all kinds of word stuff) that's Clear, Concise & Compelling | Copywriters' Mentor
4 个月Such useful guidelines Jessica Shailes . I'm constantly looking to tweak my newsletters. I didn't know about the double-unsubscribe thing. Thank you ??