Science of Attractive Perception....Use of Influence Styles & Cultures - Expanding Your Favorable Support

This past year I’ve intensely studied a burning question that has perplexed me for quite some time

Why the Blue Team is head and shoulders above the Red Team in Messaging?

This has taken me into spaces that ten years ago I could not even conceive of stepping my foot.

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One of the other aspects that has become apparent in our deeply polarized society

….that the voices we hear in our siloed world are from the extremes

The moderate modular tone individuals are not what sells on FOX or MSNBC

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Yet from my extensive experience dealing with hundreds of thousands of individuals

…the vast majority of Americans are moderator – reasonable – fair minded

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So, you may ask – why do they vote for so many candidates that express opinions and manifest behaviors vastly different their themselves?

Why are they attracted to these sales pitches that are not congruent to their mindset?

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One final observation is that being a moderate independent critical thinker is a rare quality in American Society.

?In fact, it comes with lots of risk as the extreme partisans view such an individual as a threat to their powerbase …..For they pitch a product that possesses the potential of capturing market share

….remember the majority of people that live in America possess core values that favor being reasonable –people keep telling me they do not like extremes views or behaviors

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In the book I wrote this summer spent an entire chapter talking about Influence

…..more precisely Influence Styles that become the Influence Cultures in which you develop this attractive perception with others.

…along with that comes the steps of developing a compelling narrative

…finally learning how to fine tune your influence attractiveness through the means of various types of appeals that display the diversity of skillsets that you possess.

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Let’s start with the various Types of Influencers

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Leader

This presents a strong level of experienced knowledge with a high level of operational skill. This Influence style VALIDATES the concerns of voters and due to this develops strong Social TRUST

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Educator

This appeal is more pedological as it seeks to dialog in detail the various elements of the issue. This expert knowledge Empowers significant CONFIDENCE in the candidate’s ability to resolve even the most complex situations.

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Evangelist

Big Picture appeal in which the greater scope of how these issues impact collectively the nation or the world. This type of visionary almost prophetic discussion is TRANSFORMATIVE for it elevates our thinking to the ADVANCEMENT – the Greater Good

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Councilor

Humanistic tone that is deeply attached to the shared values that all society have as their core. This style EMBRACES people in warmth and gathers all the diverse elements in the spirit of COLLABORATION

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?From the effect deployment of these Influence Styles, they attract various types of Influence Cultures---

Each voter is looking for a certain attribute that in their mindset defines leadership ?

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Leader????????????????????? Competency & Trust

Educator????????????????? Expertise & Confidence

Evangelist ?????????????? Ethics & Advancement

Councilor ?????????????? Unity & Collaboration

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Learning how to fulfill all these roles widens the spectrum of your attractiveness--- hence support

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With that in hand – How do you craft the narrative?

The STORY is even more important than your credentials as it becomes an emotive vehicle that connects in a relational manner.

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Build Your Brand Story

This is where many candidates, even before we get to Step #2 have already made a fatal error.

Keep the themes and storyline simple, positive

The Horatio Alger Story still sells well in America.

One Hundred Fifty Million voted in 2020 – over ninety percent of them can even through the diversity of their backgrounds identify with this tale

It is as American as Apple Pie

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Pitch Your Product’s Best Brand Story

Once the storyline is known your need to expand with experiential learning moments from which you developed specific skills, expertise or sensitivities

In the creative crafting of these details – here is where people more than just met you --- they come to know you

This persuasion is what seals the deal

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Develop Your Team

We are known by the company that we keep. Kamala at first blush has run an uplifting start but her econ release and the “experts” she used draws a big pause for me. This Type of Red Light can derail your entire story. Vetting extensively Your Team is a must do – as these individuals are the Brain Trust of your efforts. People are quick to see poor choices here as a sign of a deficit in your leadership ??

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Enliven Your Creativity

What is the passion that you bring to your Brand Story. People are highly visual and sensory so what aspect of your personality do you infuse into the message. An unfortunate fact in American Society – much more important to be attractive and interesting than being actually the most competent candidate. Our culture of celebrity and entertainment means that you need to step up your game.

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With this all said and done

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….your “Style” develops a specific type of Persona which attracts people in a extremely specific manner

Community Counselor ?????????????????Connects/Bridge???????????? Unity of Purpose

This is the path Kamala has chosen, and it works well with her Storyline. Community Counselor are warm, welcoming, inclusive bridge builders.

Here is the lane she has stepped into and now since she is no longer in the shadow of Joe Biden – this maybe the one she has always been in but has had to stay on the DL.

I find this brand one of the most attractive as the American Public has sever fatigue of the angry and discord of the last four years--- they are ready for JOY

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Corporate Contributor???????????????????????? Pushing???????????????????????? Expert Team Builder

This is Donald’s Lane and his Apprentice show has become the template for this master team builder persona.

While other personas are connected to specific themes, this persona requires lots of concert accomplishments and successful results

It lack of empathy diminishes its attractiveness for this is not a warm and fuzzy type of embrace.

Yet- this persona is easy to quantify – as the proof is in the pudding

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Creative Innovator????????????????????? ????Pulling?????????????????????????? Discovery Promoter ??

These are intense individuals that are passionate about what they do. They bring an expertise that is constantly evolving and travels at a rate of speed faster than most of us. We find these personas in Technology, Medicine and Science. Their originality is what makes them so appealing

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Dynamic Disruptor??????????????????? Propel ??????????????????????? Transformative Vision

This is the world of someone like Musk or Bezos who completely upend the paradigm. The new model they introduced is a stunning achievement that breaks all the molds. Yet these models will not remain in place long as the next generation of innovation will soon be released

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So, I come to understand that the Blue Team possesses a deeper comprehension of the complexity involved in messaging much better than the Red Team

Dems seamlessly pivot in and out of these roles and communication styles

The Blue Team is not hemmed in by any form of conventionality and it is this type of flexibility that captures a larger share of this attractive perception as you focus market to your audience.

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No better example can I provide than the Red Team marketing of Dobbs

That is singular in dimension without the necessary layers of nuances that messages to various constituencies your empathy – compassion with this extremely complex subject.

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Your ability to perceive your objectives

…know your diverse audience

…then deliver the information they require

It is the science of Influence that more than wealth – power or positioning is the authentic dynamic that carries the day and wins elections.

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