Your Ecommerce Coffee Break Newsletter ? (Issue 89)
Claus Lauter
Host of Top-rated Podcast + Newsletter on Ecommerce ?? Helping brands showcase their SaaS & DTC solutions to 25K+/mo listeners | 350+ expert interviews on Marketing, MarTech, AI & Innovation | Become a Guest ???
Hey, Claus here,
Happy Thursday to the 6,687 Online Sellers, Marketers & Founders reading this newsletter.
I'm writing this from a plane flying from Da Nang to Hanoi, Vietnam. I'll spend a few days in Hanoi before heading to Bangkok, Thailand.
Grab a coffee (or tea) yourself and enjoy your Ecommerce Coffee Break with me. ??
??? ECOMMERCE COFFEE BREAK PODCAST
One new episode this week while I’m traveling. Check out our playlist with over 370 episodes on ecommerce and marketing.
On Tuesday, Gulnaz K., Founder at easysize.me, discussed how to solve the sizing issue in fashion e-commerce. ?? Listen on [Website] [Apple Podcasts] [Spotify] [YouTube]
Listen in your favorite podcast app, just search for 'Ecommerce Coffee Break'.
Join us as a Podcast Guest ???
At the Ecommerce Coffee Break, we're always looking for experts from innovative brands and solution providers who are shaping the world of ecommerce.
Our guests can showcase their brand to 25,000+ monthly listeners and 6,500+ newsletter subscribers. If you know someone who would make a great guest on our show, we want to hear from you! Suggest a Guest here.
?? THE LATEST ECOMMERCE NEWS (Handpicked Finds of the Week)
Platforms & Marketplaces
Social Media & Advertising
- TikTok is letting advertisers target its search results page [Link]
- TikTok launches Search Ads Campaign so advertisers have more control in placement [Link]
- Meta Rolls Out Updated Ad Options for the Holidays [Link]
- Google Ads adds video enhancement for Performance Max campaigns [Link]
- The most searched for topics on TikTok, Instagram, and Google by U.S Gen-Z [Link]
General Ecommerce News
- AI Voice Tools Bring ‘Human’ Touch to eCommerce, With Meta and OpenAI Leading the Way [Link]
- AI crawlers are hammering websites [Link]
- E-Commerce in Crisis: New Data Reveals How Shopper Distrust is Shaping Online Retail [Link]
- Online discounts are getting stingier [Link]
- Bain & Company’s holiday forecast predicts 3% growth in retail sales this year [Link]
- AI bots now beat 100% of CAPTCHAs [Link]
- Google has revised its spam policies [Link]
More Exclusive Content in Our "MerchantHub" Community
----
?? JOIN MerchantHub
You're currently a free subscriber to the newsletter. Join our 'MerchantHub' and unlock exclusive resources to help grow your online business faster. As a member, you'll access daily content, expert advice, and a supportive community of like-minded entrepreneurs. Learn from top-notch courses like our $250 "Conversion Optimization Masterclass" and participate in challenges, discussions, and networking opportunities. Build meaningful connections and grow with confidence.
Sign up today to become a MerchantHub member and take your business to the next level! (Already a MerchantHub Member? Login Here.)
?? Promote your Business to 6,500+ People in the DTC Space. Get in front of our audience by sponsoring our podcast + newsletter. Find our partnership options info here.
?? YOUR SECRET WEAPON FOR AD SUCCESS
Want to spy on your competitors' ads and get fresh ideas for your own campaigns? The Meta, TikTok, Twitter/X and Google Ad Libraries are your secret weapon to uncover their strategies and improve your own ads. These free tools let you spy on other businesses, learn from their successes, and avoid their mistakes.
Imagine being able to see exactly what your competitors are doing with their ads. You can learn from their successful campaigns, avoid their mistakes, and discover new ideas for your own ads. The Ad Library gives you all of this information and more.
By using the Ad Library, you can:
- Research and learn from successful ads.
- Validate your ideas and see if they've been done before.
- Analyze your competitors' strategies and find areas where you can stand out.
- Stay updated on the latest trends and best practices in advertising.
领英推è
Using the Meta Ad Library can help you boost your ad performance, save time and money, and stay ahead of the competition. It's a powerful tool that can help you create winning ads.
Beside of Meta you also can check other social platforms:
Ready to unlock the power of the Meta Ad Library? Read the full article to learn how to use this tool to your advantage and create winning ads. [Link to full article]
?? TAKE THE POLL
How do you personalize the customer experience on your ecommerce site?
Product recommendations
Targeted email marketing
Personalized content
Dynamic pricing
Other
?? BEFORE YOU GO
Connect with me and over 9,213 followers on LinkedIn for daily updates: https://www.dhirubhai.net/in/clauslauter/
Yours in ecommerce success,
~ Claus
The Ecommerce Coffee Break Podcast + Newsletter ? 100% powered by caffeine and curiosity
(*Want a sponsored ad here? Get yours here)
P.S. → If you enjoy this newsletter and would like to collaborate with me, there are a few options available:
1. ?? Subscribe and listen to the Ecommerce Coffee Break podcast. With 370+ free episodes, you're sure to find something that will help you grow your business faster.
2. ?? Founder's Sidekick: Become a smarter founder with strategic advice & expert guidance to build a sustainable online business you love. Get the details here.
3. ?? Join our partner program and earn up to $200/month for valid new subscribers.
Support our work and unlock exclusive content for the price of a coffee.
Thank you in advance for your support! :)
The Ecommerce Coffee Break Newsletter is a reader-supported publication. To support my work and the full experience, consider becoming paid subscriber. Upgrade to paid here.
DISCLAIMER https://ecommercecoffeebreak.com/disclaimer/
#podcast #ecommerce #digitalmarketing #dtc #shopify