Your Ecommerce Coffee Break Newsletter ?
Claus Lauter
Host & Producer of Top-rated Podcast about Ecommerce | 350+ expert interviews on digital marketing, MarTech, AI, entrepreneurship | Showcasing innovative brands, solutions & services to 25K+/mo listeners | Become a Guest
Hey, Claus here,
Happy Thursday to the 6,398 Shopify Merchants, DTC Marketers & Founders reading this newsletter.
That was a busy week in ecommerce with Shopify's Summer '24 Edition alone announcing 150 updates.
Grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. ??
??? ECOMMERCE COFFEE BREAK PODCAST
This week's podcast was packed with content, so here's a quick recap!
On Monday, Rolando Casanova , Managing Director of Internel.eu, shared how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. ?? Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]
On Wednesday, Gabriella Tegen , founder and CEO of Smartrr.com, talked about how to leverage subscriptions and loyalty programs together to boost repeat purchases. ?? Full episode at [Open Episode Page] [Listen on Apple Podcasts] [Listen on Spotify]
The podcast is in all major apps, just search for 'Ecommerce Coffee Break'. 300+ episodes of free content.
Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com
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?? SHOPIFY & ECOMMERCE NEWS (Handpicked Finds of the Week)
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?? EXPERIENCE ECONOMY: MILLENNIALS' IMPACT ON U.S. RETAIL TRENDS
Millennials, born between 1981 and 1996, are significantly influencing the U.S. economy with their unique spending habits. As the largest generation in American history, numbering over 83 million, they spend an impressive $1.9 trillion on retail annually.
This generation is reaching its peak earning and spending years, making their economic impact increasingly important. Millennials account for 28% of all U.S. retail spending, a figure expected to rise to 31% by 2030. Their annual spending averages around $70,000, which is 5% higher than the average U.S. consumer.
Millennial spending habits differ from previous generations in several key ways:
1. They prioritize experiences over material goods, often spending more on travel and dining out.
2. They are tech-savvy, relying heavily on apps for convenience in daily tasks.
3. They value brands that are environmentally and socially responsible.
4. They are careful with their spending, often researching products extensively before purchasing.
Despite their digital nature, millennials still show a slight preference for in-store shopping, though they are also significant supporters of e-commerce.
Understanding these spending patterns is crucial for businesses aiming to tap into this substantial market segment. As millennials continue to shape consumer trends, their economic influence will only grow more pronounced in the coming years.
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BEFORE YOU GO ??
I'd love for you to reply to this email and tell me one thing:
What's the single biggest business challenge you are working on right now? Shoot me a quick reply.
See you next Thursday.
~ Claus
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5 个月Great read as always