Your Ecommerce Coffee Break Newsletter ?
Claus Lauter
Host & Producer of Top-rated Podcast about Ecommerce | 350+ expert interviews on digital marketing, MarTech, AI, entrepreneurship | Showcasing innovative brands, solutions & services to 25K+/mo listeners | Become a Guest
Hey, Claus here,
Happy Thursday to the to 6,513 Shopify Merchants, DTC Marketers & Founders reading this newsletter.
Grab a Coffee (or Tea) and enjoy your Ecommerce Coffee Break. ??
??? ECOMMERCE COFFEE BREAK PODCAST
This week's podcast was packed with content, so here's a quick recap!
On Monday, Guido Laredo, a Swiss-Argentine attorney specializing in IP law, shared why trademarks are essential for any online business and how to legally protect your ecommerce brand. ?? Full episode at [Open Episode Page ] [Listen on Apple Podcasts ] [Listen on Spotify ]
On Tuesday, I celebrated the 300th episode and talked about how an idea became a top-rated Shopify podcast with over 23,000 monthly listeners. ?? Full episode at [Open Episode Page ] [Listen on Apple Podcasts ] [Listen on Spotify ]
On Wednesday's archived episode, Brendan Elias, Founder & CEO at atozformula.com , discussed how to master product sourcing and importing. We talked about how to choose the right product and provided a step-by-step process of sourcing from China. ?? Full episode at [Open Episode Page ] [Listen on Apple Podcasts ] [Listen on Spotify ]
If you're new to the Ecommerce Coffee Break podcast, our playlists feature carefully curated collections of our top episodes organized by topic. Open the playlists here .
Tune in and subscribe to the podcast. 300+ episodes of free content. Listen in your favorite podcast app or directly in your browser: https://ecommercecoffeebreak.com
Subscribe now and listen later:
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?? ARE BOTS STEALING YOUR NEWSLETTER READERS?
As ecommerce and DTC marketers, we work hard to make our emails fun and interesting for our readers. But lately, we've noticed a big problem - bots are joining our email lists and making it seem like more people are reading our newsletters than there really are.
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These bots are computer programs that can automatically open emails and click on links, even if no real person is reading the content.
Suddenly, it looks like a ton of people are super interested in what we're sending out. But really, it's just these bots fooling us. This wrong information can lead us to make bad decisions about what kind of content and offers to include in our newsletters in the future.
Bots don't just waste our time - they can also create security risks. Malicious bots may use newsletter sign-ups as a way to distribute computer viruses or launch phishing attacks to try to trick our readers. And competitors can even use bots to secretly monitor the strategies we're using in our email marketing.
So what can we do to stop these bots from ruining our newsletter performance? The article recommends steps like using CAPTCHA tests and closely analyzing subscriber engagement patterns to identify and filter out bot activity. Taking a proactive, multi-pronged approach is key to protecting our email lists and getting an accurate picture of our real audience.
The article "Why Bots Are Clicking on Your Newsletters" explains how this bot activity can mess up the data we use to measure how well our newsletters are doing. Click here to read the full article .
?? HAVE YOUR SAY
Please take the poll and share your opinion.
"What is the most valuable metric for e-commerce success to you?"
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BEFORE YOU GO ??
I'd love for you to reply to this email and tell me one thing:
If the next newsletter issue focused on your current challenge, what would it cover?
Just reply directly to this email.
See you next Thursday.
~ Claus
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Disclaimer: The Ecommerce Coffee Break Podcast + Newsletter is NOT authorized, endorsed, sponsored, or affiliated by Shopify? in any way. Posts marked with * contain sponsored content. Thank you for supporting our sponsors. We appreciate our sponsors for enabling us to provide the podcast and newsletter for free. This email newsletter is intended for informational purposes only. The content provided does not constitute professional advice. Readers are encouraged to consult with relevant experts for personalized guidance. The views and opinions expressed belong to the authors and not necessarily to the organization. We strive for accuracy but do not guarantee the completeness or timeliness of the information. Any reliance on the information in this newsletter is at the reader's own risk. We are not responsible for any errors or omissions. Links to third-party websites are provided for convenience and do not imply endorsement. If you have any concerns, please contact us . You are receiving this email because you are interested in staying updated on the latest in ecommerce, marketing and Shopify. If you are not enthusiastic about receiving our emails, please reply and let us know why. Or you can unsubscribe from all updates by clicking the link below.
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