Your earlybird 2025 Cannes calendar is here! ??

By popular demand—the infamous Cannes Calendar from The Digital?Voice? is back and live! One simple download, and it’s all yours...?

From panels and morning meditations to Croisette lunches and unforgettable hosted evenings, we’ve got the ultimate lowdown on all things Cannes.?Not to mention heaps of resources from restaurants to taxi numbers and even the latest articles. With this years Cannes Calendar & Handbook, you can plan your best Cannes ever!

And because we know the FOMO is real, we’ll keep it updated right up until the festival—if it’s happening, you’ll find it here.?

New for 2025:?Hosting an event? Get it on the radar. Submit your details here, and we’ll make sure it’s included.

See you in Cannes!

Download the Cannes Calendar & Handbook here!

Is the ad industry ready to evolve? ??

We took a look back at last year’s February newsletter, and wow—who would have thought that one year on, no one cares what Google is doing with the cookie? Instead, the real drama is playing out on the platforms. Meta is busy dismantling its fact-checking programmes in the US, drawing harsh comparisons to X, while TikTok was banned and unbanned in the span of 12 hours. Meanwhile, Apple is scrambling after its AI-generated news alerts pushed out completely false headlines—turns out, letting AI run wild with the news isn’t such a great idea after all.

Shake ups continue among the big players—IPG and Omnicom are working on a merger that could see up to 10,000 jobs disappear, and?S4 boss Sir Martin Sorrell has called time on the Big Six, telling The Drum that?"the strong will consume the weak.”?Brand safety concerns are at an all-time high, with media buyers scrutinising where their ads land in the wake of political shakeups.

Now’s the time to ask: is the industry evolving, and if not, why not? Data Privacy Day has just come and gone, and this year's rallying cry was "putting privacy first" – industry experts weigh in in Mediashotz to share their latest insights on what all businesses should be doing to put strong data privacy policies and systems at the heart of their operations…

Read it here!

Now for the latest news to rock the adtech world...

?? Meta scraps fact-checking: Industry reactions

Mark Zuckerberg has been explaining his reasons for axing the company’s fact-checking program on its platforms, which likely sets a precedent for a year of major change in the global technology and social media spaces. Heres the initial reaction in Mediashotz from leaders in the adtech and media sectors, including Limelight Inc. 's Savina Parvanova – read it in here!

?? The advertising dilemma in a post-fact world

Are your ads funding lies? Social medias prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation? Industry experts including Jellyfish 's Eb Adeyeri and Brand Metrics ' Amanda Mattsson weigh in for MM+M – read it here!

??? Getting retail media right: How to structure for success

Retail media stands where social media did just under a decade ago and faces exactly the same challenges: to prove, validate, and make sure the solutions drive the results that we know they can. Nectar360 's Tom Priestman deep dives into retail media success with The Drum – read it here!

?? Sentiment is everything – Why Contextual Intelligence means more than just ads

The best technology is rarely only useful for one thing, which is why there is a rich history of spin-off innovations that find essential applications of their own. In the same way, contextual advertising technology is starting to open the door to other possibilities. GumGum explain in Advertising Week – read it here!

Catch up on our blogs ??

?? How AI is revolutionising social media marketing

AI is playing an increasing role in creating, scheduling, and analysing social media content – Senior Social Media Executive Sherebano A. explains how you can save time whilst maintaining a human touch by leveraging AI in social media.

?? Six trends shaping adtech in 2025

In 2025, as the industry stands at a crossroads whilst innovation snowballs and scrutiny rises, its going to matter to get your adtech stack right. Lead Content Writer Tommy Melville delves into top trends this year and the tech you need.

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READ OUR BLOGS HERE!

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