Your Dreams Need a Deadline Too
Urban Gavelin
Coach, Mentor, and Author developing Sales Leaders and Sales Organisations.
Urgency Isn’t the Enemy – It’s the Key to Your Breakthrough
I’ll be honest, my life had been going sideways for some time, both privately and in my career. You know that feeling when you’re treading water, doing all the “right” things, but somehow, you’re stuck in the same spot? That was me.
Then I recently attended a conference. You know the type, with endless coffee, name tags, and more PowerPoints than anyone should endure in a lifetime. But amidst the noise, one speaker dropped a line that hit me like a lightning bolt:
"Without urgency, desire loses its value."
Boom. Mic drop.
It’s one of those truths that’s so obvious, yet so easy to ignore. We all have desires, big ones, small ones, the “maybe someday” kind. But here’s the kicker: without a sense of urgency, those desires are like a fire that never gets lit. They’re just… potential. And let’s face it, potential doesn’t get us where we want to go.
The Power of Deadlines
Think about it. How many times have you told yourself, “I’ll get to that… eventually”? And then eventually turns into a dusty relic on your mental shelf of forgotten dreams.
Deadlines create urgency. They force you to move, to act, to push past the inertia of “someday.” And when you add urgency to desire, it’s like throwing jet fuel on a flame. Suddenly, your dreams aren’t just ideas anymore, they’re plans with a timeline.
As we’re staring down the barrel of 2025, now is the time to put a clock on what you truly want. Not next month, not “when things calm down.” Right now.
The Magic of Starting Strong
There’s something magical about starting strong. Picture this: It’s January 1st, and instead of being bogged down by the usual resolutions (you know, the ones that barely last until February), you’re already moving with intention. You’ve set your goals, not vague “I want to be healthier” nonsense, but specific, time-bound targets like “I’ll run a 5K by March” or “I’ll launch my business website by April 15th.”
Why does this work? Because momentum loves clarity. And clarity loves urgency.
When you know exactly what you’re aiming for, and when you’re going to achieve it, your brain flips a switch. You stop thinking “I should” and start thinking “I must.”
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Your 2025 Kickstart Plan
Here’s your challenge: Before the clock strikes midnight on December 31st, take 15 minutes to write down:
That’s it. No overcomplicating, no analysis paralysis. Just clarity, deadlines, and action.
And if you’re ready to go even deeper, this is where the Powersales Communication magic comes in. Maybe you are ready to take a plunge into our program Flow with all its resources, and leverage the tools that have already transformed countless lives. This is your year to go beyond good intentions and into unstoppable action.
Here’s the Truth
The difference between wanting and having isn’t talent or luck. It’s urgency. The willingness to say, “This matters enough to me that I’m putting it on the clock.”
So, what’s it going to be? Will 2025 be the year of “maybe later” or the year you finally move the needle on your dreams? The choice is yours, but remember: desire without urgency? It’s just a whisper in the wind.
Let’s turn those whispers into a roar.
To your unstoppable 2025,
Your friends at Powersales Communication
Urban Gavelin & Henrik Mannerstr?le
DM me or drop me a line with the word “Flow” to start here to explore PSC’s latest tools for goal-setting, time management, and unleashing your potential in the new year. Don’t just plan your best year, live it.
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