Your Dose of Fashion Insights: Week 30
FW24 has finally kicked off (officially), reflected in a huge rise in number of views for NY-based brands Khaite and Helmut Lang who made it into the top 10 most viewed brands. Lots of attention on "blazers", "suits", and "trench coats" which makes sense with those brands. Keep scrolling to see other top trends.
Having said that, the FW24 shows haven't completely dominated this week's data, since the top 10 most viewed looks were mainly made up of Isabel Marant's Pre-Fall 24 lookbook, and we're still seeing Marc Jacobs and Jacquemus at the top of our brand ranking. Don't forget you can see this live on our new homepage.
Enjoy!
(All data from Tagwalk's traffic between 5 Feb 2024 - 11 Feb 2024)
Looks - Top 3 Most Viewed
Isabel Marant Pre-Fall 24, Look 10
Marc Jacobs SS24, Look 1
Isabel Marant Pre-Fall 24, Look 8
Trending Themes - Top 3 Most Searched
"Utility": +75%
"Brown": +60%
"Stripes": +14%
Trending Keywords - Top 3 Most Searched
"Trenchcoat": +612%
"Blazer": +8%
领英推荐
"Suit": +130%
Top 3 biggest surprises of the week
"Oversize shirt" searches (+6,462%) think Balenciaga and Helmut Lang
Tommy Hilfiger views (+6,030%)
"Ruffled collar" searches (+1,876%) -?think Altuzarra
Tag Book - meet our top 3 of the week (our carefully selected roster of young talents featured on Tagwalk)
Fforme
Cucculelli Shaheen
Retrofête
Weekly Poll
This week we asked our users on which social media platform they most look at influencer content: 76% said Instagram, while 11% preferred TikTok, 8% stated newsletters (eg. Substack), and 5% YouTube. This makes sense since our average user age (shared with us) is 30. It is interesting to note that newsletters are nearly as popular as TikTok; with the huge amounts of superficial information we receive daily, it feels more personal to read more in-depth accounts of an influencer's experience.
See you next week!
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