Your Dose of Fashion Insights: Week 15
Last week it was Celine’s turn to take the helm in terms of visibility. Showing outside of the normal calendar enables a stronger traction vs other brands (Celine was the only brand in our top 10 whose views increased last week), but its total number of views for a week is nowhere near that of Miu Miu and Chanel. Although it has only been a couple of days since the show, so stay tuned for next week’s numbers for a clearer picture.
Speaking of Miu Miu, the brand which has been viewed the most times this season (!), we’re seeing looks 1 & 22 topping the charts, while Gucci look 26 managed to squeeze into the top 10. Good luck to any stylists out there requesting those looks… And shoutout to stylists getting ready for awards season, as we saw an increase of nearly 3000% in “red carpet” searches.
Enjoy the insights & find a rundown of this season’s top global trends here.
Weekly Poll
Luxury brands still have some efforts to make to attract customers into their stores, according to last week’s poll in which we asked our users if they felt intimidated when entering a luxury store. 36% of the 197 respondents actively avoid entering a luxury brand’s store because they do not feel welcome. 45% feel slightly intimidated but don’t let it stop them, while only 19% do not feel intimidated at all. This is a relatively low number considering our users are industry professionals. Something to think about.
Trending Themes - Top 3 Most Searched
"1960s": +2,163%
"Print": +1%
"Transparent": +15%
Trending Keywords - Top 3 Most Searched
"Dress": +81%
"Jacket": +175%
"Pants": +144%
Tag Talents - Top 3 most viewed (our carefully selected roster of young talents featured on Tagwalk)
领英推荐
Coperni
Rokh
Heliot Emil
Top 3 biggest surprises of the week
"Brooch" searches (+3,823%) - think Carolina Herrera and Coach
"Quilted" searches (+3,375%) - think Chloé and Dries Van Noten
"Red carpet" searches (+2,953%) - awards season incoming!
Looks - Top 3 most viewed
Celine SS24, Look 8
Gucci SS24, Look 26
Miu Miu SS24, Look 22
Until next week !
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