Is your Digital Marketing Strategy working? Partner with Salesforce Marketing Cloud to generate results and internal capabilities from day one

Digital Marketing sits upon the throne as the undisputed monarch of modern marketing. There are a plethora of trustworthy avenues to shape up your Digital Marketing strategy but all you need to discover digital best practices which include tips for strategic marketing management, ways to build campaigns around the customer experience, etc. To do the same, companies must focus on unleashing the brilliance in marketers by empowering them with the freedom to do their best work. 

Salesforce always encourages ways to move past self-limiting thoughts and beliefs to unveil the true creativity and innovation. Gone are the days when Salesforce was restricted to Salesforce automation and CRM. Now the company offers a wide range of cloud business solutions to accommodate the data-rich and technology-intensive environment. 

Salesforce Marketing Cloud is a Custom Relationship management (CRM) platform for marketers that enables them to create and manage marketing relationships and campaigns. It works on the main goal of any organization i.e. to unlock the value in data and transform data into valuable marketing assets. The platform integrates and scales with the business and yields a full value from data assets. Other driving forces that make Salesforce Marketing Cloud inevitable: 

1. Delivers cross-channel personalized experiences 

Well said by Mark Abramowitz “ customer Service is now in the growth business, rather than the cost business”. Salesforce Marketing Cloud is the unified marketing platform where you get to know about your consumers by connecting data across multiple sources in order to get a single view of the customer. With Journey Builder that redefines the customer journey and use them to power 1-to-1 relationships boosts up acquisition, onboarding, retention, and engagement. This is the best tool to create journeys, add activities and configure wait periods that also generate exceptional brand experience. 

2. Inspires engagement with personalized email Campaigns

Your iconic marketing strategy coupled with a legendary email can seamlessly deliver dynamic messages that can encourage action. Email Studio builds a smarter email from basic marketing campaigns to sophisticated 1-to-1 messages that hone your ideal audience, and automate everything so that you can focus on creating the most captivating campaign. 

3. Streamlines B2B marketing automation 

Pardot helps to create meaningful connections, generate more pipeline and empower the sales team to boost up your full suite of B2B marketing. It automates your marketing strategy to pace up the sales cycle, generates high-quality leads and streamlines the whole process from clicks to close. This helps in gearing up to deliver real marketing ROI. 

4. Brings one holistic platform to nurture Marketing Intelligence 

Undeniably, market intelligence about the consumer base plays a pivotal role in developing positive customer relationships, increasing leads and cementing a life-long customer base. Datorama is a world-class tool that empowers B2B & B2C marketers with smarter insights across channels. The tool helps agencies to improve efficiency and scalability by replacing manual reporting and augmenting analytics processes. Further, it equips the agency to gain the agility to deliver scalable and customized solutions with optimized time to value and maximized ROI. 

5. Refines customer journeys with Data Management and Analytics 

Even the world’s top management thinkers have taken customer centricity to be the driving force behind business growth. Data makes a business more relevant, let the organizations stay competitive and even cutting edge. Marketing Cloud Data Management and Analytics enable the marketers to gain deep insights into the interests of the customers across channels with Analytics Builder. They can also collect tracking code in order to optimize customers’ journey across channels through predictive and personalized recommendations. 

The verdict 

Salesforce Marketing Cloud is the only solution to combat severe pressure to remain ROI-positive. Marketers can expect streamlined workflow management, database hygiene, social media measurement, and qualitative insights which gradually help them to achieve a broader goal and eventually eliminate the gap between the brand and the customer. 

Kloudrac, one of the largest bench of Certified and experienced Salesforce developers, meets the vital objective of our clients to become more efficient, productive and adaptive marketing. Whether they are new to marketing objective, migrating to a more advanced platform or planning to add in new functionality, all we can help them to leverage the full capabilities of Salesforce Marketing Cloud with robust tactical Planning & Strategy, Implementation Services, and Marketing Cloud Training.