Is Your Digital Marketing Strategy Your Top Priority? It Should Be.
I’ve heard more than one story about how companies have cut back on marketing especially in today’s times. In a recent conversation with my good friend Toby Eckhardt from Focused Image, we lamented how companies are not taking advantage these days of actually spending more time and effort to market and brand their company.
With no opportunities to attend conferences and trade shows and the unpredictable nature of traditional advertising in print media, it seems natural to scale back marketing efforts. I couldn’t disagree more.
As we all adjust to this new way of work and life, companies need to be inventive, creative, and thought-provoking. We have never been in a time when it didn’t make sense to distinguish yourself in the market – that competitive differentiation needs to always be present. If you’re not marketing your company, then your competition is marketing theirs, and they’re positioning their company in front of your customers. Digital strategy and marketing should be one of the very first things you discuss when talking about growth. It should not be an afterthought!
I appreciate Toby Eckardt for bringing this to my attention, and I want to bring this to yours. If you don’t have a digital marketing strategy during these times, I know Focused Image can help.
Finally, since I am all for people sharing their unique ideas to marketing and branding (during these crazy times), please feel free to share below your comments and feedback as to what you’ve done to help market your company during these times.
Best of luck and continue to stay safe and healthy!
#digitalmarketing #digitalstrategy #federalcontracting #federalmarketing #bebold #bedifferent #alwaysbeinnovating #newnormal
Portfolio Owner, Intel; President of OnPoint; VP ManTech; Board Member
4 年Jeff, great article and some great points. We should always be branding and differentiating ourselves; how we do it, especially in today's world, may be different, but we still do it!
Chief Executive Officer, NFA Consulting, LLC
4 年Jeff - all who responded have given great ideas. I know that in these times it is difficult to communicate exactly what you need to get people's attention. Trying to get attention is important and you have multiple ideas from your power group. As an owner of a one person company, I knew from the beginning that constant contact was key. You want to be remembered. People have been very open to meeting virtually. I have been on Zoom, Bluejean, Google with customers regularly just talking about their concerns as and how to get them to be open to new ideas or just help them through strategy planning or discussing new opportunities. The personal touch is good. I worry however that this may be the new normal. I hope not since I still think that the face to face provides the best way to understand co
I help Founders & Second-in-Commands of $2M-$6M businesses untangle jumbled operations so they can scale in a way that’s simple, clear & focused.
4 年Great points, thanks, Jeff! We just completely revamped our website. Official launch on Tuesday. Woo hoo!! www.performexcel.com
Driving growth through creativity
4 年Now is a great time to focus on improving the virtual customer experience. With so many people working from home, it is easier to capture your customer's attention in a virtual setting. Work on enhancing your virtual communications and touch points. Stay connected with your customers through increased email marketing campaigns and more activity on professional social platforms, such as LinkedIn.
Thanks Jeff, Red Team is our go-to recommendation when it comes to innovative capture strategy, proposal development, and pricing strategy.