Your DESIGN matters.

Over 35 percent of people will stop engaging with a website if the design is unattractive. And given 15 minutes, two-thirds of people would rather read something beautifully designed than something plain.

This all makes a ton of sense. We are visual creatures. (We need to be. We must immediately know if you are a tiger or a puppy. Our lives depend on it.)

• Ninety percent of the information processed by the brain is visual. 
• It takes only 13 milliseconds for the human brain to process an image. 
• The human brain processes images 60,000 times faster than text. 

Blink. You’ve made a first impression. 

Blink. You’re judged. 

Blink. You’ve lost your audience.

With the world more captive than ever, people are looking for solutions, comfort and yes, entertainment. With these trillions of eyeballs staring at smartphones and tablet screens, people want to see design that is captivating, interesting and creative. They simply will not tolerate boring and shoddy visual content.

Here's proof that design makes dollars and sense:

• The Design Council studied portfolios of companies that traded on the FTSE (Financial Times Stock Exchange) over the course of a decade. What they discovered was that the companies who put an emphasis on design outperformed the FTSE 100 index by 200 percent.
• Adobe echoed that research. Their studies point to design-driven companies outperforming the S&P Index by 219 percent over 10 years.
• Simply review this stats if you're still not convinced.

What does this mean for your organization?

Have you spent any time considering your visual branding? Have you ever considered burning up every bulleted PowerPoint slide in your pitch book?

Need some help?

Here are a few resources to help you up your design game:

Canva: Simple, easy and elegant interface. If you can PowerPoint, you can Canva. (Oh! They even have a super helpful design manual.)

Snappa: This platform is a great place to start for social media imagines.

Envato Elements: Subscribe and get access to fancy pants PowerPoint templates, images and royalty free video snippets. (Just like the eyballs above!)

Unsplash: FREE, royalty free images.

Want to talk to me directly about your design decisions?

Join me for an Ask Me Anything LIVE session on August 12, 2020 at noon Pacific Time. Be there or be boring. I’ll talk about all things visual branding. We'll dabble in design basics, chat about some ideas for enhancing your current branding and more.

?? Register now!

Take some time to dive into design. Your business will thank you for it.