Your Decisions -Your Actions -Your Results...

When starting out, don’t worry about not having enough money. Limited funds are a blessing, not a curse...   Nothing encourages creative thinking in quiet the same way… When you have A GREAT ATTITUDE !

Start up's: Most people when they start a business for the first time have "High Will" and "Low Skill" meaning you are so "Willing" to get this show on the road BUT most of you have Low "Skill" you don't really know how.

The statistic in Australia for SME failing in business are very high, even higher than the divorce rate.

I believe there is a Skill/ Will correlation here between these two examples.

eg: limited skill, limited money, very high will... It's not that you do not want either adventure to work, it's because you have minimal skill in the "How" to make either work and be sustainable over a very long period of time.

Let's go back to the " Start up Business"

Step 1. Choose an accountant... Now this is a difficult one because again you have limited "skills" in recognizing what you need in an accountant.

There is a quote to remember:

You will have a good accountant before you have a great accountant. You will have a good Lawyer before you have a great lawyer. Meaning you stretch and learn along the way, your fist accountant or lawyer may not be your last...

TIP: Accountants can bite you too...

So what does a pro -active accountancy firm look like?

1. An accountant that will offer additional services to benefit you.
2. An accountant recognises he/she has "numbers skills" not "behavioral skills" (the last time I studied business it was not the numbers that brought a business to it's knee's... YES you are correct, it was the behaviors of the leaders. 

Check up in your thinking: Cash is king, your BMW does not generate cash and it is not an asset. "SEE"

1. An accountant who offers financial help without being prompted
2. An accountant who will assist the client increase their cash flow, their profitability, protect their asset, help with succession planning, assist with increasing the value of their asset and identify when your behaviors are not benefiting you early in the relationship.
3. An accountant who will help eliminate cash flow problems
4. An accountant who listens to you and teaches
5. An accountant who delivers a "WOW" service every time NOT just to get your business. "his/her exit after having you sign a services agreement needs to be as smooth as his/her entrance"
6. An account who will assess your needs and set a fixed fee for the year for his/her service.
7. An accountant who works on a fixed fee and over services you has your best interests at heart. A fixed fee helps to manager your FIXED costs in the business. Eliminating any nasty surprises when the bill comes in... Same goes for Lawyers   

    

8. A GREAT accountant will understand and be skilled up in each of the following business quadrants

     SALES- DELIVERY- MARKETING - SERVICE

Start up businesses need cash flow RIGHT?  When you start out you will not always attract the clients you want. This is where I will give you a snippet of what to expect when profiling a client.

Your "D" client is the client who want to bargain with price and return to whine over and over again. This is your "D" Demolition client "BFO" all start ups will attract this client.

Your "S" client is the client who understands you have a service at a premium price and they will use your service, however, pick what service or product they can afford and be consistent with that purchase over and over again. This client will refer their family and friends to you and life feels good for you with this client, they make you feel safe with the regular cash flow.

Your "I" clients, NOW this client I deem as the "Icing on the cake"  This client has seen you as making great progress in the market place, they have read your reviews on line and they have had 3rd party knowledge from happy clients of yours. This client will buy or utilise your services maybe once or twice a year however, they will make a very substantial contribution to your bottom line each time they transact.

So how do you attract more "S" and "I" Clients, get the word out then play team sport?

For more information contact - www.DIPAC.com.au 

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https://twitter.com/DIPACAssoc

Your Decisions -Your Actions -Your Results...

Live well, you deserve it

Darleen