Is Your Data Working Hard Enough?
In today’s Marketing Pulse, gain insight into how:
These articles are penned by members of Forbes Communications Council, key marketing and communications leaders shaping the future of these fields.
Let’s dive in!
Four Strategies For CMOs To Power Growth Through Sales Collaboration
Lynn Fischer - Chief Marketing Officer, The Americas Vista Vista
Aligning marketing and sales is crucial for growth, and aligned organizations see significantly higher profitability and faster growth rates. The strategies below bolster this essential cooperation and drive brand innovation and profitability.
Here are critical strategies for fostering effective marketing and sales collaboration:
???Create a Sales/Marketing Task Force: Develop a dedicated group focusing on major projects, using marketing and sales insights to enhance client-oriented strategies and innovate the customer experience.
???Develop Real-Time Client Personas: Instead of static personas, build dynamic, real-time profiles using continuous feedback from both teams, ensuring a unified understanding of client needs and better anticipation of market shifts.
???Champion Cross-Team Learning: Encourage mutual learning between teams to break silos, fostering a culture of shared knowledge in branding, client outreach, and strategy development, leading to holistic business transformation.
???Unite Teams Through Shared Insights: Implement shared dashboards to monitor client behavior and market trends collaboratively, enabling data-driven strategies that enhance adaptability and goal accomplishment.
From Data Chaos To Clarity: How The Connected Insights Revolution Will Help CMOs
Nataly Kelly - CMO Zappi
In the data-saturated realm of modern marketing, CMOs are at a critical junction. They must navigate massive, often fragmented consumer data pools to remain competitive.
A recent report underscores the importance yet highlights the challenges of leveraging connected insights, revealing a gap between data availability and its strategic use.
Explore how CMOs can harness the power of connected insights:
???Strengthen Roles of CMOs in Data Strategy: CMOs evolve from leading marketing initiatives to strategizing consumer insights integration across all business decisions, transforming data into a narrative that drives corporate strategy.
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???Empower Insights Teams for Better Integration: Most companies underutilize their insights teams. Building a robust partnership between CMOs and insights teams is essential for translating consumer data into actionable strategies that predict and shape market trends.
???Leverage AI for Predictive Insights: Leveraging AI technology can transform CMOs into predictive powerhouses, anticipating consumer behavior changes and setting market trends rather than merely reacting to them.
???Focus on Creating a Connected Insights Ecosystem: Successful examples like PepsiCo show that creating an integrated insights ecosystem across business units can boost effectiveness, optimize marketing expenditures, and drive significant competitive advantages.
Knowing Where The Lightning Will Strike: The Power Of Data-Driven Alignment
Kelly Hopping - CMO Demandbase
Modern CMOs can often predict pivotal moments for engaging B2B buyers. This potential comes from harnessing a powerful combination of data intelligence and aligned sales and marketing efforts.
Here’s a breakdown of how data-driven strategies can guide precise customer engagement and increase conversion chances.
? Understand the Importance of Digital Content: Over 60% of B2B buyers are influenced solely by digital content, so it’s vital to produce material that informs and addresses specific buyer needs and questions to guide their decisions effectively.
???Bridge Sales & Marketing with Visible Data: Enhancing transparency across sales and marketing teams ensures both departments utilize the same data streams. This alignment leads to better-targeted and more efficient engagement strategies, focusing energy on the most promising prospects.
???Utilize Third-Party Sources for Credibility: In an era where buyers increasingly depend on independent data, leveraging third-party testimonials can significantly foster trust and influence purchasing decisions, especially for higher-stake buys.
?? Prepare for Precision: Adopt a readiness posture by aligning all teams around comprehensive, actionable insights. Superior visibility into buyer behavior and preferences translates into more effective and timely engagements.
Wrapping Up
If these articles sparked your interest, we have a network that you will absolutely love: Forbes Communications Council.
This exclusive, vetted community brings together the brightest minds in marketing and communications — founders, CEOs, CCOs, CMOs, and other senior leaders of marketing and communications teams.
Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.
Join Forbes Communications Council today, and become part of a group driving transformation in marketing.
Head of CRM @Coupang | C-Level Marketing, Growth Strategist | Business & P&L Owner | Passion for building & scaling Marketing & Analytics teams | C-Suite Advisor for Customer Experience, Digital Marketing & CRM programs
1 个月Great reminders about leveraging data and insights effectively at the organizational level! The engaging title immediately drew me in. Ultimately, it's the organization's responsibility to maximize the value of data by hiring capable leaders and establishing the right organizational structure.