Is Your Data Tracking at Risk? What Indian Businesses Need to Know About Google Analytics and Cookie Consent

As Google Analytics cookie consent updates roll out in the EU, businesses are facing challenges in tracking user data. This development could soon affect Indian businesses as well, especially if similar regulations are adopted here.

Without proper consent, tools like Google Analytics 4 may lose the ability to track key data points, impacting how businesses measure website traffic and customer behavior. Features like audience segmentation, conversion tracking, and attribution models may be significantly affected, reducing the effectiveness of digital marketing efforts.

At Pixel Studios, we help Indian businesses prepare for these changes while staying compliant. Want to know more about how this could impact your business?

Read our full blog to dive deeper into the potential challenges and solutions: https://www.pixel-studios.com/blog/google-analytics-4-and-cookie-consent-what-indian-businesses-need-to-know/