Your Daily Asia Gaming eBrief: Esports growing across Southeast Asia: ONE

Good Morning.?Esports is growing throughout Asia, and certain companies like?ONE Esports are targeting?the Southeast Asian contingent by personalizing content: focusing on the proper titles, language and approach to corner the market. Meanwhile, Genting’s proposed?$1.2 billion sale?of a land plot originally slated for a casino in Miami has fallen through. And in Macau, satellite casino operator?Ponte 16 secures a $62 million loan?to pay dues and upgrade its non-gaming facilities.

What you need to know

• ONE Esports targets?the Southeast Asian market, with a new app aimed at drawing in consumers through diverse content.
• Genting sees the?$1.2 billion sale of its Miami land?plot fall through, seeking?bids from other interested parties.
• Macau satellite?casino operator Ponte 16?gets a $62 million loan to pay land premium and increase non-gaming facilities.

On the radar

• NSW?inspecting clubs and pubs?for harm-minimization measures.
• PH content with?anti-trafficking ranking?by US State Department.
• Hong Kong Jockey Club to?pay extra $1.53 billion?in tax.
• Macau hotel occupancy?rate to top 80%: Dragon Boat Festival wknd.

AGB INTELLIGENCE

ESPORTS

ONE Esports: “consistent growth” in Southeast Asia

ONE Esports is?cornering the Southeast Asian market?with its new app, aiming to grow the consumer base and therefore increase its attractiveness. The group expects that exclusive content offerings, as well as live streaming of events – all personalized by region for consumers – will drive demand. And?betting companies?are hot on the heels of such operations, trying to see how much the market has to offer.

Industry Updates

• ‘Quality content missing in retention strategies’:?Play’n Go COO.
• NuxGame diversifies?online casino with new partnership.