Is Your Cyber Strategy Outdated?
In today’s Marketing Pulse, gain insight into how:
These articles are penned by members of Forbes Communications Council, key marketing and communications leaders shaping the future of these fields.
Let’s dive in!
Three Steps CMOs Can Take To Protect Their Business From Cyber Threats
Dhiraj Kumar - Chief Marketing Officer Dashlane
With digital transformation at the forefront of marketing strategies, expanding marketing tools to meet customer demands also increases cybersecurity risks.
Marketers face unique vulnerabilities due to the extensive use of outsourcing, and many digital tools must adopt robust cybersecurity measures.
Check out how CMOs must balance leveraging cutting-edge technology for competitive advantage and ensuring data security:
?? Identify Threats: Evaluate the cybersecurity risks within the marketing tools used. Assess employee access control and basic security practices.
??? Protect Data: Educate teams on cyber hygiene. Implement measures such as single sign-on and secure processes for software procurement.
??? Plan Response: Develop comprehensive incident response strategies for potential data breaches. Train teams for quick and effective action to minimize damage in a breach scenario.
By fostering cybersecurity awareness and proactive measures, CMOs can mitigate risks and build a trusted brand. This strategic approach to cybersecurity can significantly reduce vulnerabilities while maintaining marketing efficiency and effectiveness.
Building Trust In The Digital Age: A CMO's Perspective On Security And Transparency
Anna Convery - Chief Marketing Officer Jumio Corporation
In the digital era, 82% of people view digital trust as imperative, yet only 20% of organizations are boosting their budgets correspondingly. This disconnect underscores a significant challenge for CMOs: building brand loyalty through enhanced trust and security.
Customers now prioritize strong data protection and clear, transparent practices over simple product offerings.
Discover why and how today’s marketers should place trust at the core of their strategies:
???Integrate CISOs into Marketing Strategies: Involve CISOs in strategic discussions to ensure security measures enhance customer trust directly. Use their insights to communicate security policies clearly and effectively to customers.
??? Prioritize Transparency with Customers: Be open about security protocols and responsive in managing data breaches. Ensure clear communication channels are established for disclosing any security issues to customers.
???Leverage Security as a Selling Point: Highlight your commitment to robust security in marketing campaigns. Educate all employees on the importance of security to enhance internal awareness and defense mechanisms.
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How Thought Leadership Mirrors Utilizing AI In Cybersecurity
Joe Ariganello - Vice President, Product Marketing MixMode
In an age where cybersecurity pros and executive teams face a deluge of information, clarity becomes priceless. Much like AI systems filter and prioritize cybersecurity threats, compelling thought leadership can help organizations navigate the overwhelming noise of generic marketing communications.
Explore how the principles applied in AI for cybersecurity are similarly beneficial in crafting impactful thought leadership:
?? Focus on Relevance: AI systems highlight critical threats, enhancing resource focus. Thought leadership addresses specific audience pain points, making content highly relevant.
?? Credibility & Expertise: AI uses data to validate threat detections, building system credibility. Thought leadership establishes a brand’s authority by deeply understanding and discussing industry nuances.
?? Deliver Actionable Insights: AI detects and suggests actionable steps for threat mitigation. Thought leadership offers practical advice, driving real business improvements and decision-making.
The alignment of these methods provides clear benefits: marketing that resonates profoundly and builds trust alongside cybersecurity efforts that efficiently safeguard assets.
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Wrapping Up
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