Your customers are exposed to countless advertising messages daily, so your marketing content must reflect your brand values to achieve cut through!

A simple exercise to test the effectiveness and consistency of your brand messaging, is to compile samples of your marketing content across all media, including online and traditional media. Then objectively review this content by asking yourself “if my logo was not on this collateral, could this content be from one of my competitors?”

This is critical to ensure that you are positioning yourself as an easily identified source of services and expertise within your sector. Why? Without a clear brand voice many businesses end up with different messaging across their marketing activities.

To ensure your brand’s identity is not lost in the background, you need to establish the tone and voice of your brand, e.g.: Authoritative, Assertive, Passionate, Humorous, Irreverent. Only then can you develop new marketing collateral that will truly reflect your brand’s personality and isn’t mirroring your competitors!

When it comes to brand design concepts, our team live and breathe strong creative and brand messaging. We can work with you to develop unique and consistent content that will really stand out from your competitors!

Start a conversation with Andrew now!?

(02) 9419 0700?or email:?[email protected]?