Your Customers Aren’t Avoiding You—They Just Think You’re Spam.
Julie Stotlar-Towner
CEO of leading Cloud IT and Telecommunications Firm, Small Business Advocate, NextGen Supporter, Relentless Entrepreneur and Developer of Leaders.
?? Confession: I have no idea who called me yesterday. Actually, I have no idea who called me today either. Because if I don’t recognize the number? I’m not answering.
And you know what? Neither does anyone else.
The other day, my own doctor’s office called me, and I sent them straight to voicemail. Why? Because they showed up as UNKNOWN CALLER.
Like, Doctor… I trust you with my vital organs, but you expect me to pick up a random mystery number? Be serious.
And this is where I need you to have a moment of self-reflection.
If your business is still calling customers from an unbranded number…
Hi It's You...you're the problem, it's YOU! #HeyTaylor #GOChiefs
Right now, you sound exactly like:
? A telemarketer.
? A scammer trying to "give you a better deal on #Medicare"
? Someone trying to talk to you about your call warranty or ask if you own the property on xyz street
And your customers are ignoring you.
Not because they don’t want to talk to you (ok some really do not). Not because they’re bad customers (the jury is out on a few actually). Not because they’re avoiding responsibility (okay, maybe some of them are).
They’re ignoring you because they don’t know it’s you boo.
Meanwhile, you’re leaving voicemails that will never be listened to and getting all huffy wondering why no one is returning your calls.
?? NEWSFLASH Walter Cronkite: It’s not them. It’s you. (Well, technically, it’s your caller ID.)
The good news? It's fixable!
Welcome to Branded Calling. A simple, obnoxiously obvious solution that makes sure your name is on the screen—so people actually pick up.
so....
WHAT THE TECH IS HAPPENING?
Alright, so now that we’ve established that your customers aren't literally the worst, let’s talk about how bad this epidemic actually is.
Because it’s not just your company. It’s company.
?? 94% of unknown calls go unanswered.
?? 80% of people ONLY answer calls from numbers they recognize.
?? Businesses are losing millions because no one picks up the damn phone.
And yet, companies are still out here cold-calling customers like it’s 2005, expecting them to just… pick up?
LOL. Nope.
?? “Unknown Number” → Nah Bro.
?? “Potential Spam” → HA! Nice try.
?? “Scam Likely” → BLOCKED FOREVER.
Meanwhile, your customers are sending your calls straight to VM, and sales team is wasting time leaving voicemails that will never be heard.
Your business calls look sketchy, and your customers are just trying to survive in a world full of extended car warranty scams.
?? You’re not the problem. Your phone number is.
Would YOU Answer This Call?
Your phone rings. But instead of some random mystery number (which, let’s be honest, you’re never answering), your screen lights up with:
?? Towner Communications
?? IT Support Team – Here to Help!
?? Legit business logo, right there on the screen.
领英推荐
Would you pick up? DUH!
And so would your customers.
The Stupid-Simple Fix You Should’ve Already Done
Branded Calling takes your sad, unbranded, looks-like-a-scam call and makes it legit.
Instead of: "Unknown Caller" → "Who the fudge is this?"
You get: "Towner Communications – Service Update" → "Oh hey, I thanks for this."
Your customers now know who’s calling, why they’re calling, and that they’re not about to get scammed by ‘Officer Steve from the IRS.’
And just like that—answer rates go up, missed calls go down, and your team can finally feel like they have some worth.
Branded Calling = Simple. Smart. Obnoxiously obvious.
Next up: How NOT fixing this is costing you $$$.
?? It's Silent AND Deadly...The Revenue Killer You Don’t Even Notice
You know what’s worse than a ‘no’? Silence.
Every time a customer doesn’t answer your call, you’re not just missing a conversation—you’re missing:
A sale that never happens.
A renewal that gets forgotten.
A support call that turns into a competitor’s gain.
#Numbers Y'all:
94% of unknown calls go ignored → That’s 94% of potential revenue going straight to voicemail purgatory.
Missed calls cost businesses BILLIONS each year → Not millions. Billions.
One lost customer = Thousands in lost lifetime value → And guess what? They’re picking up for your competitor.
And yet, businesses are out here acting like “eh, voicemails still work.”
NO, THEY DON’T.
Nobody checks their voicemail unless they’re expecting a call from their grandma or they’re about to be arrested.
How to Get Branded Calling Set Up in 5 Minutes
Step 1: Admit You Have a Problem (You Do.) ?? Your business sounds like a scam. ?? Your customers are ignoring you. ?? And you’re literally paying to be ghosted.
Step 2: Let Us Do the Work (You Literally Don’t Have To.) ? We register your number so it stops getting flagged as “Potential Spam.” ? We brand your calls so your name, logo, and reason for calling actually show up. ? We fix your caller ID reputation so people answer instead of block.
Step 3: Enjoy Watching Your Answer Rates Skyrocket
It takes 5 minutes to set up.
That’s less time than it takes me to drink a glass or wine, so that really pretty quick guys.
WHAT THE TECH ARE YOU WAITING FOR?
Next Steps: Let’s Fix This Now
?? Drop a “Fix My Caller ID” in the comments, and we’ll send you the details.
Or if you’re ready to stop being ignored, click here now: ?? TownerKC.com/Inform-Branded-Calling
?? What’s the worst spam call you’ve ever gotten? Drop it below, and we’ll rate them on a scale from “mildly annoying” to “FBI should get involved.” ??????
And if you’re enjoying this little mix of fun, chaos, and “actually useful” advice, then you’ll love my newsletter, What the Tech Is Happening. It’s the perfect blend of snark, smarts, and stuff you didn’t know you needed to know. Subscribe now—you’ll thank me later.
#WhatTheTech #BrandedCalling #CustomerTrust #BusinessGrowth #StopSpam #AnswerTheCall #TelecomSolutions #SalesHacks #MarketingStrategy #CustomerExperience #TechInnovation First Orion Keith Towner Lucas Salinas Amanda Herdman Amanda Chard Trevor Lanier Jacob Salinas Jackson Holden William Shannon Shauna Lea
CEO of leading Cloud IT and Telecommunications Firm, Small Business Advocate, NextGen Supporter, Relentless Entrepreneur and Developer of Leaders.
1 个月First Orion you all know the power of Branded Calling better than anyone—what’s the #1 reason businesses NEED to fix their caller ID in 2025?
If more people would take us up on #brandedcalling and stop the #spam their lives would be so much sweeter! First Orion
We always suggest Branded calling through Towner Communications and First Orion to our partners! Great solution
Branded Calling is such a simple thing but such a critical step to success! Thanks for posting Julie Stotlar-Towner