Is your CRM making you swim or drown?

CRM refers to Customer Relationship Management and CRM software is used to execute your CRM strategy so you can manage all your company's relationships and interactions with your customers and potential customers.

The ultimate goal of a CRM is to increase sales, which is accomplished by enhancing customer relationships, increase customer retention, building a sales funnel, eradicating lead leakage and ensuring your internal teams are carrying out value-add tasks everyday while CRM takes care of all the mundane tasks that do not have to be performed by a human.

Modern software performs a variety of functions, which is why many consider CRM a core component of their company's tech stack. It acts as a centralized database for customers and contacts. It is also capable of analyzing customer behaviour based on a customers history and data. It automates core processes like lead scoring, lead qualification, sales ops functions like product eligibility and way more. Very importantly, it gives you a single-view of each customer and prospect. Imagine having a CRM that connects and aligns all your teams that engage with customers.....

For me, a CRM is the totality of everything a company does to manage their customer relationships. So, it's having one location for all your data, with all the communication channels you use to manage your customer interactions with all the guard rails you want to ensure a standard procedure is followed when it comes to assisting a customer or a new prospect. So, a well-oiled CRM is a combination of excellent strategy, efficient technology and the right people.

As competition gets fiercer and customers become more difficult to satisfy, leading companies don't just invest in their product, they also invest in relationships while making sure the CRM at the centre of it all is ready to be scaled at the click of a button.

• A CRM will increase your sales if it maximizes the time and energy you can spend on managing and nurturing your leads.
• As you grow your sales efforts, your CRM will only increase your sales if it enables you to keep up with a growing amount of leads.

Old school, traditional CRMs will drown your sales teams. Instead of facilitating relationship building, they hold you back from talking to your prospects.

Instead, they force you to log calls, update contacts, attach emails and do mindless admin work your sales teams are not meant to be doing.

Sales people hate this.

They will make mistakes and will eventually just stop using your CRM altogether.

The more leads you generate, the bigger the problem becomes.

What good is it generate more leads if managing data in your CRM keeps you from nurturing them and building relationships with them?

Using an old school, traditional CRM will just add complexity to your business, and you will end up drowning in your own pool of leads.

The result you can expect will be decreased sales and unimpressed prospects.

• A new age, sales automation CRM doesn't need your help to help you.
• A new age, sales automation CRM automates robotic tasks and keeps itself up to date.

Your CRM should:

• Automatically keep track of what leads are doing and saying.
• Keep your lead and customer data and interactions updated without your help.
• Tell you what to do so no deals fall through the cracks.
• LeadSquared is an intelligent sales automation CRM that thinks and works for you.
• It is simple to use. If you can send an email, you can use LeadSquared.
• It automates to-dos and reminders, so you have a daily plan to execute every day.
• It works wherever you go on any device.
• It connects with hundreds of other apps using plug and play connectors.

Does your CRM help you swim or drown?