Your CRM Is An Empty Shell

4 Mins read. Surfaces all struggles faced by companies using CRM systems.

A startling statement isn't it?

I've worked with Startup firms with revenues edging upwards of $1M and with fast growing SaaS & IT product and services companies with revenues of upto $30M.

Despite tons of resources poured into to address prospects and customers using so called 'state-of-art' CRM system, we all know that it's just an empty shell.

Let's explore 2 separate scenarios. Perhaps your case is out of this range or something quite complex.

Scenario A - A fast growing firm that wants to engage CTO of US based product companies.

Right now we are working with a fast growing OPD firm that is helping US customers design, develop and manufacture build Smart IoT products and necessary application eco-system.

Their Ideal Customer Profile is Startup, both early and mature companies, in the US. Here is how they go to market.

GTM Strategy: Pitch to StartUps using remote selling tactics and catch them in onsite events.

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You can will understand real struggles that needs to be addressed before Outbound sellers and marketing teams get meetings with sceptical buyer community.