Is your content strategy enhancing your business's online visibility?
Hey there!
A brag-worthy milestone for any SEO is ranking clients for highly competitive keywords. It’s a game of patience but it also requires structuring content so that it is working for you – and not just creating it without purpose.
One method we use for our own clients is the hub-and-spoke content model and is perfect for building more authority?and?ranking for high-difficulty keywords.
This method uses smaller pieces of supportive content, to leverage a hub-page to:
For example, if you are a bike store in New York, you may want to rank for “rent a bike New York” which is a very competitive keyword. Your spokes are used to transfer the load between the hub and the rim.
Spoke pages are the supporting content related to the main topic such as blog posts, or about and FAQ pages. They include lower-volume long-tail keywords that are less difficult to rank for.
Following the bike example, some spoke topics could be?“What are the best gravel bike loops in New York?”
Learn exactly how to build a hub and spoke model in our?step-by-step guide?and get your clients one step closer to ranking for more difficult keywords.
Jesse Ringer
Founder