Is Your Content On Purpose?

Yesterday a client who is starting from scratch with her coaching business shared a video she had created. It was well put together. It had a professional appearance, a nice HD slideshow presentation and her voice over was smooth and confident. She began by asking some questions to help her targeted audience to identify and engage with her message and she finished with an invitation to take action by giving her a call.

She checked a lot of the boxes in terms of an acceptable video but it’s just a video. I encouraged her to pause and think about these questions:

How does this fit into your overall Strategy?

What purpose does this video serve?

Without very specific and well thought out answers to those questions her video was destined to litter YouTube and the internet like the vast majority of similar videos, sitting alone with a hand full of Views and perhaps a Thumbs up or two if she is lucky.

Creating Content ON Purpose

Here is some of the specific feedback I gave on taking this video and other content to the next level…

1. Instead of one video begin by thinking of... Continue reading...