Is your content POWER-ful?
Pralabh Verma
Strategic Marketing, Strategy, Innovation Specialist in Pharma, OTC Products and Healthcare Services
Every marketer wants his/her social content to be like Amul’s – Persuasive, Ownable, Works over time, Engaging, and Reaction worthy? In short, POWER-ful.
Yet so many social posts look alike and devoid of any POWER. David Aacker’s new book offers pertinent insights on how to do this. He says signature stories are authentic, intriguing, and involving and carry a strategic message. So much social media content gets the intrigue aspect right, and emotionally involves the audience but misses the mark on being authentic and strategic messaging. It is mostly because of a lack of purpose for the content. Marketers need to ask, “Why are you telling this story” and that purpose needs to be thought through.
I highly recommend reading “David Aacker’s book “Creating Signature Stories.”
managing director at Red Dot Entertainment
2 年keep shinning
Pushkaraj Apte Consultants
2 年On your example of Amul, I feel their stories have another unique quality. That they don't shout at you.
Head, Corporate Communications & CSR, Karur Vysya Bank
2 年Read the book thanks for it being a thoughtful diwali gift from you to your team. It is one of the most succinct marketing books that I have read.
Enabling Ambitious Healthcare Companies build High Performance Marketing & Sales Teams
2 年Purpose and Authenticity are critical ingredients for signature story telling Pralabh . Simon Sinek's start with why , talks about that. Thanks for recommending Aakers's creating signature stories .