Is Your Content Meeting the Mark for Your Audience?

I’ve long thought of Sept. 1 as a second New Year —?as in, Happy Business New Year! —?because fall means “back to business.” It's a time to refocus and recommit to our goals, and I spend August preparing for the rush.?

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Vacations are over. Schools are full again, and the busy dial gets turned to a higher number —?hopefully not 10.?

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But I take stock of things in August as I anticipate more fall activity. As business owners, one of the most important areas to assess is our marketing strategy.?

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When was the last time you really gave your marketing a good, hard look? If it's been a while, don't worry, you're not alone. It's easy to let things run on autopilot, especially when you're juggling a million other responsibilities.?

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But I want to give you four quick tips to help you update your marketing strategy for the busy fall season:?

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? Conduct a Website Audit: Your website is often the first point of contact for potential customers, so it's crucial to ensure it's up to snuff. Take a comprehensive look at your site's design, functionality, and content. Is it user-friendly and easy to navigate? Does it load quickly and look great on mobile devices? Is your messaging clear and compelling? Identify areas for improvement and make a plan to address them.?

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The Cost Benefits of Hiring VEs are Undeniable? ??

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? Optimize for Conversions: Getting traffic to your site is only half the battle — you also need to convert those visitors into customers. Look for ways to optimize your site for conversions, such as simplifying your checkout process, adding clear calls-to-action, and leveraging social proof like customer reviews and testimonials. Even small tweaks can make a big difference in your conversion rates.??

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? Revamp Your Social Media: When was the last time you really looked at your social media presence? Are you active on the right platforms for your audience? Is your content engaging and on-brand? Take some time to assess your social strategy and look for opportunities to improve. This could mean trying out new platforms, experimenting with different content formats, or adjusting your posting frequency.?

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? Align Content with Customer Needs: At the end of the day, your marketing should always be focused on serving your customers. Take a step back and think about what your audience really needs and wants from you. What challenges are they facing? What questions do they have? Use these insights to inform your content strategy, whether it's your blog posts, email newsletters, or social media updates. The more relevant and valuable your content is, the more likely it is to resonate with your target market.?

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Tasks That You Can Delegate to a Virtual Employee ?

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Of course, all of this is easier said than done, especially when you're already wearing a million hats as a business owner. That's where having a strong team comes in. And if you're looking to expand your marketing capabilities without adding to your in-house headcount, a HireSmart virtual employee (VE) could be the perfect solution.?

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HireSmart VE Shows ‘It’s All About Respect’ ?

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Our VEs are highly skilled in a variety of marketing functions, from social media management to content creation to SEO. They can help you tackle your fall marketing refresh without breaking the bank – our bill rate is just $9.50 per hour.??

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Plus, our rigorous screening and training process ensures that you're getting top-notch talent that can hit the ground running. We listen to your needs, identify applicants with the specific skill set you need, conduct thorough assessments, bring three potential hires for you to interview, then train your choice for a week on your industry and the expectations of the role. We’re also there for consultations during and after the onboarding experience.??

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Beyond Words: Turning Your Company’s Core Values into Daily Actions?? ??

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Here’s the manager of a marketing agency talking about her two HireSmart virtual employees.?

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“I could walk away and go on vacation, and I know our business is in great hands with Brenda and Abby,” said the client. “And Abby is communicating with all of our clients; our clients are communicating with Abby. It’s beautiful. It’s wonderful. It’s perfect. And Brenda is just one of those incredible people that’s just amazing. I think we just hit the pot of gold. She’s not your usual person. You can show her something, and she’s just really smart. She duplicates really well.”?

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If you're ready to give your marketing a fall makeover, we'd love to help. Click here to schedule a consultation and learn more about how a HireSmart VE can take your strategy to the next level.?

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