Is your content driving leads for your business?
Hi There!
This year Google focused its energy on cleaning out the content that wasn’t helpful to users. This means that if you expect your content to rank then it best be serving your readers.?
You’ve probably heard the term quality content a million times, but what is it actually and how do you know if the content you’re creating is useful to your visitors??
?The answer, my friends, is in the data.?
If you want to know the impact of your articles or discover new opportunities to generate more leads, you’re going to need to do a bit of investigating.
At a high level, you need to review your blog topics – are these relevant to your audience; the messaging – are you conveying your ideas simply and concisely; and engagement – are people reading what you wrote, clicking links, watching videos? It is here that you can uncover key insights to build a better strategy.
Marrying great content and great SEO is essential if you want to convert your visitors into leads.?
If you’re ready to find out how your content stacks up, get in touch!
Founder