Your company is using Salesforce, but you don't know how to take advantage of it? We show you how.

It is no secret to anyone that every day more companies make use of CRMs as they are integrated systems, cloud applications that are used for marketing, sales, services, and more. They help collect and store customer data, providing a centralized platform for teams to manage interactions and prioritize activities, so no customer feels ignored. But how do you know which is the best alternative for your company? To choose your CRM, you can start by asking yourself how you intend to transform customer management, productivity, and potential business growth needs. With this established, you can start exploring the different platforms that the web offers, from Pipedrive, SugarCRM, HubSpot to Salesforce.

In this case, we are going to focus on Salesforce, as it is known for being the most used CRM platform in the world. Salesforce is designed and aimed at providing its customers with more personalized experiences, providing them with intelligence and connected at scale to customers in any channel. It stands out for its execution in the cloud, where all its applications are developed and hosted online, allowing users access from any place or device. This also benefits its implementation by not using hardware installations or applications in your company's offices, as well as not requiring the presence of a team of technicians to maintain the platform.

Salesforce also has a powerful collection of applications and integrations that, through APIs or connectors, can expand and improve the capabilities of these systems, providing reading and writing power so that the data you access is always up-to-date.

However, most users of this platform often limit themselves to the sales module, but with Salesforce, you have much more than that; you have the ability to address a series of aspects crucial to business success. From attracting more potential customers through personalized marketing to acquiring new customers by better understanding their needs and concerns. Additionally, you can offer highly personalized shopping experiences based on the tastes and preferences of your consumers. Salesforce also allows you to efficiently resolve and manage customer service issues through unified channels, ensuring a consistent and satisfying experience. Finally, with the ability to automate tasks by creating custom applications, you can improve operational efficiency and focus on more strategic activities for the growth of your business.

Integrating Salesforce into your company is essential for streamlining processes and avoiding unnecessary complications. Salesforce offers a variety of modules, known as “clouds”, designed to effectively organize and manage different aspects of your business. These clouds, such as Salesforce Customer 360, Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Salesforce Platform Cloud, cater to your company's specific needs and provide comprehensive connectivity across departments like sales, marketing, and customer service.

For instance, Salesforce Customer 360 provides a complete view of the sales process and creates unified experiences with customers, while Sales Cloud offers thorough tracking of every stage of the sales process, from initial contact to final purchase. Marketing Cloud facilitates the creation of multichannel marketing campaigns, and Service Cloud enhances customer satisfaction and delivers personalized service. Commerce Cloud is ideal for e-commerce, and Salesforce Platform Cloud enables the creation and management of customized applications in the cloud efficiently and securely.

If your company already uses Salesforce, at Inmov North America, we offer a wide range of technology services, including integrations, application development, and custom platforms, as well as artificial intelligence integrations. With our expertise and knowledge, we can help you maximize your investment in Salesforce and drive the growth and success of your business.