Your company needs a strategic plan
Mustapha Bernabas Mugisa
Mr. Strategy. I’ll spark your mind. I’m the #Mindspark Architect.
It is common for some entrepreneurs and directors to say “my company is small. We don’t have a lot of money. Isn’t strategic planning for bigger companies?”
A strategic plan is like balanced diet to the human body. Both the young and the old need it. The baby may grow, but chances of being sickly are very high. If you have ever attempted to drive at night, you must put on driving lights. Otherwise, you will not go far. It is like driving while it is raining, if your car windshield wipers are inactive, you will lose visibility and stop. Some drivers may try to move, but they do so at a high risk of accidents and sudden stop. That is what you do with your business when you decide to run it without a clear strategy. it may continue operating, but it moves at a slower pace since the driver (CEO) cannot see far ahead.
It does not matter how small your business is, if it does not have a strategic plan, chances of hitting road bumps are high. The company may appear to be growing or succeeding, but usually it does not grow at the pace it should if it had an organic strategy.