Is Your Company Culture Costing You Sales and Profits?
Rebecca Jenkins
Scale Revenue | Enabling SME and enterprise companies to secure, scale and retain high-value client accounts. | Scaled previous business to ￡55m | Former FTSE 250 Sales Director | Author
When it comes to revenue growth I often say, it takes more than sales to achieve it.
Culture has a huge role to play, and in this edition of V.I.T.A.L Insights we hear from workplace culture expert Nick Jenkins .
Nick shows us how to have a business where every employee is not only engaged but genuinely excited to be there and the impact that has on company performance.
This isn't just a dream—it’s the reality for companies that prioritise an extraordinary company culture.?
Let's first explore exactly what workplace culture is and how it can drive extraordinary results.
Perhaps the simplest description, and one of?Nick's favourite ways to describe company culture, is from organisation consultants, Deal & Kennedy:
“Culture is the way we do things around here.”
But, while simple, that definition doesn’t quite go far enough to be useful.
Breaking it down, “the way we do things around here” comprises a huge range of activity, at individual, team and organisational levels.?
This activity includes behaviours, values, methods, processes, rituals, decision-making, language, initiatives and policies.
Consequently, your company culture – “the way you do things around here” – is the sum of these constituent parts. If your team aren’t aligned or engaged with what is important in your business, it leads to unhappy clients, reputational damage and costly inefficiencies.
Read the full article here for Nick's insights on why an extraordinary company culture can lead to extraordinary results and his top tips on how to make it happen in your organisation today.
Plus, in the article discover Nick's ADHERE framework for an effective company culture.
Plus this edition contains...
??Lead to Succeed podcast - Callum Jenkins and I speak to Nick Jenkins about his firsthand experience?and how company culture can influence business performance
?? Free Resource - Workplace culture assessment and personalised report
Lead To Succeed Podcast?
Implementing Company Culture Change - tips for leaders to start today?
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with Nick Jenkins
With only 1/3 of employees happy in their jobs, and according to a Gallop study,? just 9% of employees claim to?be?engaged in the workplace, employee satisfaction is at an all-time low.?
In this conversation, we discuss the importance of culture in the workplace and its impact on employee engagement, happiness, and business performance.
Listen to learn from?Nick his top?tips for leaders to implement today, such as assembling a culture team with diverse representation, focusing on quick wins, and measuring behaviours to ensure alignment with values and culture.
LISTEN TO THE EPISODE HERE.
Free Resource
How Effective Is Your Culture?
Assess your company culture in 5 minutes and receive your customised report immediately.
This scorecard has been designed by Nick Jenkins to help business leaders and owners assess their workplace culture. It identifies opportunities and provides instant, actionable steps on how to make it more effective as a tool for driving business success.
If you want to discover how to scale revenue and win bigger deals, sign up for event notifications here.
Here's to your success.
Rebecca
Rebecca Jenkins is a?specialist in B2B revenue growth and the?author of?Winning Big In Sales?
Her award-winning V.I.T.A.L. method delivers results for businesses requiring a proven way to profitably increase revenue, land larger deals and grow long-term client accounts. You can watch and read client case studies here on the?RJEN website.
Transformative Chief Data and Analytics Scientist: Driving Breakthrough solutions from applied Statistics, AI, Machine Learning, Optimisation and Digitisation
2 个月What exactly is a company culture?
Helping businesses drive down their In-house training costs | Delivering higher productivity and staff retention by empowering highly skilled, motivated trainers | U.K. Snowsport Coach of the Year 2023 ????
3 个月I’ve heard the term “trickle down” before and it always made me ponder Rebecca. With culture, I can understand why those in L and M set the tone and example but I’ve always thought that it should be maybe “trickle all ways”? Would love to hear your thoughts on this?
I do LinkedIn Content & Logo Design Backed by Psychology | 47+ Client Success Stories
3 个月Creating a positive work environment is essential for business success. ?? Rebecca Jenkins
Grow your career 1% daily | Proven development playbooks + cutting-edge learning and productivity science | Professor | Speaker | MBA + JD
3 个月Critical topic. Thanks for sharing your insights, Rebecca Jenkins.
OD, Change, and Culture Sherpa | Leadership Development and Change Management Facilitator | Author - The 80/20 Entrepreneur | Follow for Leadership, Culture & Strategy Insights
3 个月So true Rebecca- It's essential to understand that revenue growth relies not only on sales but also oncreating a positive and engaging workplace atmosphere. Subscribed to the newsletter.. lokking forward to it