A "Do Good" Will Make Your Company COOL

One Company has totally redeemed our belief and admiration for insurance. Their story is 167 years COOL, they are not new to this game, yet they are game changers and LIFE changers!

In an industry that is filled with SAMENESS, National Life Group is COOL and is standing out by democratizing “assurance”— by offering a safety provision if you happen to get sick, suffer an injury, live too long, or die too soon. And beware...according to US statistics this will happen to 60% of Americans and sadly 70% of Americans are either uninsured or underinsured.

Your Company can be COOL too… How? Define WHY you are in business... Do GOOD! These days if your company isn’t tied to a heroic cause (a Do GOOD Mission/CAUSE), your business may be doomed, its just not COOL! Mission driven companies have better employee engagement, a more loyal customer base, and, ultimately, stronger profitability and growth.

Wow, CAUSE! is almost impossible to put down. Lots of data written in terms people can really understand! One line I will use frequently is the fact that people will work for a "CAUSE" versus a company. Very powerful and very true. If parts 4-9 are close to parts 1-3,  I will have read a super special book.

So its time to find your WHY, share your WHY, recruit to your WHY, enrich with your WHY... Build your brand to your WHY. CAUSE! documents the value of being Mission Driven and doing GOOD and how Mehran Assadi, CEO of National Life Group, and a fully engaged team are driving their company to a place of prominence.

Their story will inspire you to find your WHY....dream big, make your job your calling, Do GOOD, and join a movement!

Ken Blanchard recently said, “I love CAUSE! It’s all about people and organizations who feel called to make a difference—to serve a purpose far beyond the typical bottom line. The book’s design is a feast for the eyes and its message is food for the soul. Read this book and serve at a higher level.”

Order CAUSE! now. And this could be you....