Is Your Company Building Trust? Leverage AI, Super Apps, HRM, and CRM for Sustainable Growth

Building Trust: A Key to Brand Loyalty?

Trust is crucial for brand loyalty and user retention. In today’s competitive industry, leveraging tools like AI, analytics, CRM, and Super Apps can help businesses foster trust and loyalty. By personalizing offers and interactions through user-specific data, companies can enhance customer satisfaction and increase revenue.?

Super Apps: Meeting Modern Customer Expectations?

The rise of Super Apps is transforming consumer engagement. These all-in-one platforms are popular due to changing consumer behaviors that prioritize convenience, loyalty rewards, and online engagement. Understanding these megatrends helps businesses grow their Super Apps while fostering trust with users. Telecom companies like Rakuten Mobile (Rakuten Group), True (CP Group), and Globe (Ayala Group) are enabling users to collect and redeem points across multiple businesses on a single platform, enhancing loyalty and convenience while meeting diverse needs.?

Human Risk Management (HRM) as a Cybersecurity Essential?

As cybersecurity threats grow, integrating Human Risk Management (HRM) into broader security strategies has become crucial. HRM focuses on minimizing risks associated with human behavior, from training employees in cyber hygiene to implementing identity and access management. Integrating HRM into broader cybersecurity strategies, enhanced by AI and automation, is now essential for organizations.?

Cybersecurity Megatrends: Key Opportunities for Your Business?

To stay secure, consider these emerging cybersecurity technologies that are reshaping the industry:?

• Application Security Posture Management (ASPM): The complexities of modern application development are fueling ASPM growth for better security.?

• Autonomous Security Robots: As security concerns rise, intelligent machines are being deployed in various settings, from airports to homes, transforming the security landscape.?
• Automated Security Validation: Demand for comprehensive digital coverage is driving growth in this area.?

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Are You Ready to Embrace As-A-Service Models for Flexibility and Growth???

The shift toward “as-a-service” solutions provides businesses with flexibility, scalability, and cost-efficiency. Here are two popular models gaining traction:?

• How can you leverage video for growth? An Online Video Platform (OVP) is a SaaS solution that enables video content owners to manage, publish, and monetize their videos while also supporting audio, metadata, encoding, streaming, and analytics. OVPs can unlock new revenue streams and enhance audience engagement.?

• Can you streamline customer interactions? Communications Platforms as a Service (CPaaS) allow developers to embed voice, video, chat, and messaging features into applications. CPaaS is a cost-effective alternative to traditional infrastructure, enabling businesses to pay only for what they use and integrate communications seamlessly into their workflows.?

These models let businesses pay only for what they use, ensuring that both flexibility and cost-efficiency drive their strategies forward.?

Is Your Business Ready to Seize AI Opportunities???

The AI provider ecosystem is rapidly evolving due to generative AI, domain-specific inferencing, automation, and service-based models. This shift is creating new growth avenues across industries like manufacturing, energy, finance, healthcare, mobility, and customer contact.?

Here are key opportunities to explore:?

• Data Readiness and Management: Equip your organization for effective AI integration.?

• Implementation Platforms: Seamlessly integrate AI into existing workflows.?

• Advisory Services: Get expert guidance on AI adoption strategies.?

• Multimodal Foundational Models: Utilize diverse data inputs for improved AI outcomes.?

• Conversational AI: Enhance customer engagement with AI-driven communication tools.?

Are You Harnessing the Potential of Generative AI???

The ICT ecosystem is on the brink of transformation, and responsible use of GenAI can unlock new revenue streams, innovative solutions, and personalized user experiences.?

• How can GenAI boost your efficiency? Businesses are adopting GenAI to drive operational efficiency and productivity in sectors like banking, manufacturing, and healthcare.?

• What tasks can be automated? Adoption is high for repetitive, low-value tasks, enhancing customer service, IT processes, and sales and marketing efforts.?

• Are you aware of the ethical challenges? Ethical concerns about biases in AI algorithms and the potential misuse of AI-generated content highlight the need for robust ethical frameworks.?

• What about job displacement? Concerns over job displacement and the lack of explainability in AI outputs may pose challenges to widespread GenAI adoption.?

By addressing these opportunities and challenges, organizations can navigate the transformative potential of Generative AI.?

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How Can ABM and CRM Collaboration Drive Higher Conversion Rates??

As businesses look for measurable ways to target high-value accounts and gain a unified view of customers, the demand for individualized analytics to tailor marketing initiatives and enhance engagement is rising.?

There is a shift from how account-based marketing (ABM) and customer relationship management (CRM) have functioned in the past. With the rapidly changing business environment, businesses need to uplift their marketing strategy to reach the desired conversion rates. Here are 2 powerful opportunities to help you grow:??

ABM: Frost & Sullivan identifies significant growth potential in the ABM platforms segment, driven by:?

• What role do emerging technologies play? Innovations like artificial intelligence (AI), machine learning (ML), and advanced data analytics are enabling more sophisticated ABM solutions and services.?

• How can automation enhance efficiency? Automation tools streamline repetitive tasks such as lead scoring, account prioritization, workflow management, campaign deployment, and data management.?

• Why is multichannel marketing essential? The increasing demand for multichannel marketing platforms necessitates greater consistency, orchestration, and a unified customer experience (CX) across channels like email, social media, and virtual meetings.?

CRM: Achieving a unified view of customers across all touchpoints is essential, and CRM solutions play a crucial role.?

• What’s the impact of AI on CRM? Frost & Sullivan expects that AI-driven CRM systems will better capture customer actions, mining insights from social media, IoT products, and augmented/virtual reality for targeted offers.?

• How will CRM integrate with other systems? Future CRM applications will integrate closely with marketing, sales, and management solutions, providing a unified customer experience while reducing IT and vendor management costs.?

• What are the key growth drivers for CRM? The demand for personalized customer interactions and data-driven decision-making are propelling CRM adoption, making it vital for businesses aiming to build loyalty and drive revenue.?

Top Strategic Imperatives for Growth???

Inside the Metaverse: 10 Dynamic Forces Transforming the Future of Immersive Technologies and Virtual Worlds?

• Capitalizing on artificial intelligence-driven automation and uncovering new growth opportunities.?

• Establishing differentiation in extended reality peripherals to gain an edge amidst rising competitive intensity.?

• Standardizing Metaverse interoperability protocols and leveraging transformative megatrends to grow rapidly.?

Explore More Growth Opportunities:

Don’t miss out on our Transformational Journey section which provides thought leadership to execute key growth opportunities.

Opportunities in Enterprise Network Services ?

What are the most promising strategies for integrating zero trust network access (ZTNA) and secure access service edge (SASE) to secure remote and hybrid work environments??

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