Your Collaboration is Your Brand

In a previous episode of the newsletter, I talked about, “Connection, Collaboration, Co-Creation”. In this episode, I will focus specifically on collaboration and digital tools for collaboration.

In one of my most popular blogs on businessesgrow.com, I talked about 3 components of mega success on social media

Mindful Content + Passionate Engagement + Heartfelt Collaboration

Let us discuss “Collaboration” in detail today and examples of how to use social and digital media for collaboration with your connections / community.

Here are 10 tools for collaboration on digital and social media:-

Note- I have also shared examples of how I have used the tool (with links to detailed case studies wherever available)

Joint blogs

Collaborate with other influencers and experts in your field to write guest posts on each other's blogs. Consider creating a joint blog series where each contributor writes a part of the story or provides insights on a common theme.

I have written several joint blog series, with Dr Janet S. Warfield (Two Perspectives), Jennifer Sertl (Hug and Nudge) and Michael Thallium

Co-Hosting Live Sessions & Moderating Webinars

Partner with professionals from complementary fields to co-host webinars, live Q&A sessions, or panel discussions. These events can provide diverse perspectives and attract a broader audience. Here are two of my favourites, "How to Cultivate Extreme Resilience" and " “Blogging from the Heart”.

Podcast Interviews and Co-Hosting

Start a Podcast/ YouTube channel and invite guests who have substantial followings. Alternatively, co-host a podcast with a fellow expert to discuss trends, tips, and stories in personal branding and business storytelling. Leaders and Influencers series on Bloggers Alliance is a good example where our team has interviewed influencers.

Collaborative E-Books, Whitepapers and Books:

Co-author an e-book or whitepaper with another expert. This can be an in-depth resource that combines your knowledge and offers significant value to your audience.

I created an e-book “The Power of Storytelling” which included stories of people from across the world. I have also co-authored an interesting book, "The 7 Joys of Life" (Case study on Global Collaboration Using Social Media) and featured 32 inspirational stories in "Heroes Amongst Us"

Collaborative Online Courses and Workshops

Develop and offer online courses or workshops in collaboration with other experts. This can provide a comprehensive learning experience for participants and position you as a thought leader in your domain.

Knowledge Partner

Become a knowledge partner at individual or organisation level. While Bloggers Alliance has been a Knowledge Partner of Reliance Jio, personally I have been a Knowledge Partner- Personal branding content with Board Stewardship. My responsibilities include providing insights and thought leadership content in personal branding, conducting research and analysis on relevant topics, and collaborating with other knowledge partners, board members, and stakeholders.

As a member of Board Stewardship community, I get access to a vast network of industry leaders, board members, and other professionals, which has opened doors for collaborations, partnerships, and new business opportunities. ChatGPT has summed up my role as knowledge partner very well.

Organisation to Organisation Collaborations

Some collaborations are only feasible between organisations. Here is a video which showcases the collaborations of Bloggers alliance with various organisations

By leveraging these collaborative strategies, you can enhance your brand’s visibility, credibility, and engagement across social and digital media platforms.

Meet Interesting People

Last but not the least, meet interesting people. Promote People Doing Social Good. Meet people and share stories about your experiences and learnings. One of my favourite posts is “A Social Heart, A Business Mind” in which I shared about my meeting with Mr Pradeep Kashyap, Visiting faculty- Rural Marketing, IIM Ahmedabad.

If you need help on your own path, please consider our book, or a 1:1 coaching session.

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Brief Profile

Dr Amit Nagpal is a personal branding and storytelling coach with special interest in brand storytelling, data storytelling and social media marketing through storytelling. He has more than two and a half decades of experience as teacher and practitioner of brand management and media marketing including television, print and digital/new media.

He has co-authored the Amazon bestseller, “Personal Branding, Storytelling and Beyond”. He believes “Digital is Magical” and stories are the most powerful tool to build brands as well as bonds.?He's often sought after for his innovative techniques that blend traditional wisdom with modern research and trends in storytelling.

To know more visit www.dramitnagpal.com.