Are your clients seeing you in your best light?
Sandy McKinnon
Director of Real Estate Marketing at Ink Digital - myrealestate.express
While property marketing is covered with internet marketing, quality brochures and property magazines, it’s time to turn your attention to your personal and agency marketing strategy.
There are a number of things you can do to lift your personal profile and make sure you are presented professionally to your potential clients. The newsletter poorly folded off the office photocopier just doesn't cut the mustard anymore.
Property magazines should feature agents on a rotating basis, or include a community page highlighting a special cause. Use this to your advantage. Other ways to smarten up your presentation is a personalised booklet featuring case studies, testimonials, recent sales, community engagement and the agency you work with.
Do you present as you should?
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