Your client is hesitant about the product's ease of use in a demo. How can you convince them otherwise?
Joe Breider, DBA
Aviation Aftermarket founder led sales can be tough, you don’t have to face it alone. Enhance your revenue with sales consulting. Committed to cost-effective AI SDR and AI BDR. #SalesConsulting #FounderLedSales ??
Discover how our product simplifies workflows with intuitive features tailored to your needs. Experience a seamless demo that builds confidence in ease of use.
To address concerns about a product's ease of use during a demo, focus on demonstrating intuitive functionality while aligning with the client's specific workflow. Here's how to build confidence effectively:
Personalize the Demo to Their Use Case
Mirror their processes by using sample data or scenarios from their industry. For example, show how a logistics company can track shipments in three clicks using real-world routing scenarios.
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Highlight automation that reduces manual steps they currently use, such as auto-filling forms or syncing data between platforms they already use.
Pro Tip: Start with a quick win – demonstrate one frequently used feature that solves a known pain point in under 30 seconds.
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Use Interactive Proof Points
Current Method???? Your Solution
Training Time??????? ????????? 2 weeks??????? ????????? 2 hours
Daily Tasks ???????????????????? 7-step process??????? 3-click workflow
Error Rate??? ???????????????????? 15% manual entry? 0% with auto-sync
Hands-On Moment:
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"Would you like to try completing this [key task] yourself right now? I'll guide you through it step-by-step." Most users become confident after 2-3 successful repetitions.
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Address Hidden Concerns Proactively
Show onboarding support: Display the in-app guidance system and mention included training sessions
Sample support timeline
Day 1: Personalized setup?
Week 1: Daily check-ins?
Month 1: Full transition audit
Compare visually: Use split-screen visuals showing their current workflow vs. your solution's streamlined process.
Client Story:
"A healthcare provider with non-technical staff reduced patient intake errors by 40% within two weeks using our guided forms."
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By making complexity invisible through guided experience and concrete evidence of user success, you transform perceived difficulty into recognized simplicity. The key is showing – not just telling – how you've eliminated traditional learning curves through design.
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