Your challenges are dumb :)

Your?"no sugar" challenge is dumb.?

Doing 75 Hard is silly.??

And don't even get me started on the plan for your next dry alcohol stint :)

Here's why I say this...I'm a BIG fan of doing things that make me uncomfortable.?

I don't do it enough quite frankly.??

But I think people lack long term perspective when making short term decisions about goals.?

I have been in the middle of different challenges in my life during a meaningful event, like a birthday.??Sometimes I've decided to stick to the plan, other times I decided to take a temporary break to enjoy the moment.?

Both times, it left me feeling poorly about myself...

I either missed a meaningful moment or felt like I quit on a goal.

This week, on my podcast... I've been talking about the #1 mistake people make ?when it comes to setting goals, especially ones involving physical transformation.?

But it's true for any goal... it's the "I'll be happy when syndrome"?

I'll be happy when my wife initiates more...

I'll be happy when I get paid up and promoted next year...

I just want to get to this goal weight, then I'll be good...

You're ignoring a CRITICAL piece of the puzzle.??You'll need to KEEP performing once you get there ??

Almost no one has a plan for when it's over... so many people revert back to their old self.

How many people have lost the same 15 pounds more than 3 times? (a lot)

For me, I prefer a world where I look elite AND enjoy a moment during my daughter's birthday.?

I prefer a world where I "get lucky" AND it continues the week after.?

I get these results because I continue the work that I put in to get there after I've "achieved the goal"?

Play the infinite game ?and you'll always WIN.?